The Image of China at the Opening Ceremony of Beijing 2022 Winter Olympics Based on Multimodal Analysis Article Swipe
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.55227/ijhess.v3i3.672
This study aims to promote the communication and cognition of China’s national image in the world by investigating the utilization of multimodal metaphors at the Opening Ceremony of Beijing 2022 Winter Olympics and the national image that the multimodal metaphors indicate. This paper utilizes the multimodal corpus that contains multiple media types such as texts, audio and images to conduct multimodal analysis and to investigate how to achieve effective transmission from three perspectives (the cognitive, emotional, and behavioral aspects). Further, in order to confirm the effectiveness of this transmission, data analysis is carried out based on the comments about the opening ceremony of Beijing Winter Olympics on YouTube. Based on the results of data analysis and discussion, the study concludes four images of China from the Opening Ceremony: a major country with firm cultural self-confidence, with the endeavor to build a human community with a shared future, with advanced science and technology, and with persistence of sustainable development
Related Topics
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.55227/ijhess.v3i3.672
- https://ijhess.com/index.php/ijhess/article/download/672/596
- OA Status
- diamond
- Cited By
- 1
- References
- 1
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4392408857
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4392408857Canonical identifier for this work in OpenAlex
- DOI
-
https://doi.org/10.55227/ijhess.v3i3.672Digital Object Identifier
- Title
-
The Image of China at the Opening Ceremony of Beijing 2022 Winter Olympics Based on Multimodal AnalysisWork title
- Type
-
articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2023Year of publication
- Publication date
-
2023-12-08Full publication date if available
- Authors
-
Tianrun Cai, Yipei Chen, Jiarui Mao, Jiahua Chen, Ruihan ChenList of authors in order
- Landing page
-
https://doi.org/10.55227/ijhess.v3i3.672Publisher landing page
- PDF URL
-
https://ijhess.com/index.php/ijhess/article/download/672/596Direct link to full text PDF
- Open access
-
YesWhether a free full text is available
- OA status
-
diamondOpen access status per OpenAlex
- OA URL
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https://ijhess.com/index.php/ijhess/article/download/672/596Direct OA link when available
- Concepts
-
Beijing, China, Ceremony, Opening ceremony, Geography, ArchaeologyTop concepts (fields/topics) attached by OpenAlex
- Cited by
-
1Total citation count in OpenAlex
- Citations by year (recent)
-
2025: 1Per-year citation counts (last 5 years)
- References (count)
-
1Number of works referenced by this work
- Related works (count)
-
10Other works algorithmically related by OpenAlex
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| abstract_inverted_index.investigating | 17 |
| abstract_inverted_index.transmission, | 88 |
| abstract_inverted_index.self-confidence, | 134 |
| cited_by_percentile_year.max | 95 |
| cited_by_percentile_year.min | 91 |
| countries_distinct_count | 1 |
| institutions_distinct_count | 5 |
| citation_normalized_percentile.value | 0.91495147 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | True |