The Impact of Quarterback Performance Metrics on NFL Broadcast Viewership: A Decade-Long Correlation and Regression Analysis (20152024) Article Swipe

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YOU? · · 2025 · Open Access · · DOI: https://doi.org/10.54254/2754-1169/2025.cau28264

This study explores the relationship between National Football League (NFL) quarterbacks' performance metrics and television viewership trends from 2015 to 2024. Using data from Pro-Football-Reference for quarterback statistics and from Statista, the Ministry of Sports, and The Memo for viewership figures, we analyze variables including passing attempts, completions, touchdowns, interceptions, yards per game, net yards per attempt, and fourth-quarter comebacks. Through descriptive statistics, box plots, and correlation analysis, results reveal weak negative correlations between most quarterback performance indicators and average game viewership, suggesting that higher passing volume or efficiency does not necessarily lead to higher ratings. Conversely, fourth-quarter comebacks exhibit a modest positive correlation, underscoring the role of dramatic game elements in boosting viewer engagement. We also qualitatively analyze non-competitive factorssuch as game interruptions, score uncertainty, and celebrity involvementas complementary influences. These findings provide strategic recommendations for NFL stakeholders to enhance event appeal and commercial value.

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Type: article
Landing Page: https://doi.org/10.54254/2754-1169/2025.cau28264
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DOI: https://doi.org/10.54254/2754-1169/2025.cau28264

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Title: The Impact of Quarterback Performance Metrics on NFL Broadcast Viewership: A Decade-Long Correlation and Regression Analysis (20152024)

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Type: article

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Publication year: 2025

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Publication date: 2025-10-22

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Authors: Ying Lü, Xianyi Zeng

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Landing page: https://doi.org/10.54254/2754-1169/2025.cau28264

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