The Role of Ukraine Digital Diplomacy in the Russia-Ukraine Conflict in 2014-2022 Article Swipe

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Aulia Liyundzira , Bambang Wahyu Nugroho , Arie K. Paksi , M. Faris Al-Fadhat , Ade M. Wirasenjaya ·

YOU? · · 2025 · Open Access · · DOI: https://doi.org/10.59141/jrssem.v5i4.1206

The Russia-Ukraine conflict is not only taking place on the battlefield, but also developing into a narrative battle in the digital space. Digital diplomacy has become a strategic instrument for Ukraine in shaping international public opinion, mobilizing global support, and countering Russian disinformation during the period 2014–2022. This research aims to analyze the role, strategy, and effectiveness of Ukraine's digital diplomacy from the annexation of Crimea to the full-scale invasion in 2022. Through a descriptive-qualitative approach, this study examines the digital communication practices of the Ukrainian government, in particular the use of social media by President Volodymyr Zelenskyy, crowdsourced campaigns such as UNITED24, as well as collaborations with global civil networks and the OSINT community. The findings of the study show that Ukraine's personalized, decentralized, and participatory communication model has succeeded in building international solidarity more effectively than Russia's strategy that relies on centralized disinformation and bot networks. Ukraine's digital diplomacy is also capable of converting soft power into significant political, military, and humanitarian support from various countries and international organizations. Thus, digital diplomacy has proven to be Ukraine's main tool for maintaining legitimacy, strengthening bargaining positions, as well as protecting national interests in asymmetric conflicts with Russia.

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Disinformation Diplomacy Political science Soft power Solidarity Civil society Public diplomacy Citizen journalism International community Political economy International relations Social media Nation branding Public relations Public administration Humanitarian aid Annexation Negotiation Digital media Power (physics) Sanctions Foreign policy Sovereign state Narrative Digital divide Sociology Mediation Commit The Internet

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Landing Page: https://doi.org/10.59141/jrssem.v5i4.1206
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Title: The Role of Ukraine Digital Diplomacy in the Russia-Ukraine Conflict in 2014-2022

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Publication date: 2025-11-26

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Authors: Aulia Liyundzira, Bambang Wahyu Nugroho, Arie K. Paksi, M. Faris Al-Fadhat, Ade M. Wirasenjaya

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Concepts: Disinformation, Diplomacy, Political science, Soft power, Solidarity, Civil society, Public diplomacy, Citizen journalism, International community, Political economy, International relations, Social media, Nation branding, Public relations, Public administration, Humanitarian aid, Annexation, Negotiation, Digital media, Power (physics), Sanctions, Foreign policy, Sovereign state, Narrative, Digital divide, Sociology, Mediation, Commit, The Internet

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abstract_inverted_index.social	92
abstract_inverted_index.space.	21
abstract_inverted_index.taking	6
abstract_inverted_index.Digital	22
abstract_inverted_index.Russia.	197
abstract_inverted_index.Russian	41
abstract_inverted_index.Through	72
abstract_inverted_index.Ukraine	30
abstract_inverted_index.analyze	51
abstract_inverted_index.capable	153
abstract_inverted_index.digital	20, 59, 80, 149, 172
abstract_inverted_index.shaping	32
abstract_inverted_index.support	164
abstract_inverted_index.various	166
abstract_inverted_index.Russia's	138
abstract_inverted_index.building	132
abstract_inverted_index.conflict	2
abstract_inverted_index.examines	78
abstract_inverted_index.findings	116
abstract_inverted_index.invasion	69
abstract_inverted_index.national	191
abstract_inverted_index.networks	110
abstract_inverted_index.opinion,	35
abstract_inverted_index.research	48
abstract_inverted_index.strategy	139
abstract_inverted_index.support,	38
abstract_inverted_index.President	95
abstract_inverted_index.UNITED24,	102
abstract_inverted_index.Ukraine's	58, 122, 148, 178
abstract_inverted_index.Ukrainian	85
abstract_inverted_index.Volodymyr	96
abstract_inverted_index.approach,	75
abstract_inverted_index.campaigns	99
abstract_inverted_index.conflicts	195
abstract_inverted_index.countries	167
abstract_inverted_index.diplomacy	23, 60, 150, 173
abstract_inverted_index.interests	192
abstract_inverted_index.military,	161
abstract_inverted_index.narrative	16
abstract_inverted_index.networks.	147
abstract_inverted_index.practices	82
abstract_inverted_index.strategic	27
abstract_inverted_index.strategy,	54
abstract_inverted_index.succeeded	130
abstract_inverted_index.Zelenskyy,	97
abstract_inverted_index.annexation	63
abstract_inverted_index.asymmetric	194
abstract_inverted_index.bargaining	185
abstract_inverted_index.community.	114
abstract_inverted_index.converting	155
abstract_inverted_index.countering	40
abstract_inverted_index.developing	13
abstract_inverted_index.full-scale	68
abstract_inverted_index.instrument	28
abstract_inverted_index.mobilizing	36
abstract_inverted_index.particular	88
abstract_inverted_index.political,	160
abstract_inverted_index.positions,	186
abstract_inverted_index.protecting	190
abstract_inverted_index.solidarity	134
abstract_inverted_index.centralized	143
abstract_inverted_index.effectively	136
abstract_inverted_index.government,	86
abstract_inverted_index.legitimacy,	183
abstract_inverted_index.maintaining	182
abstract_inverted_index.significant	159
abstract_inverted_index.2014–2022.	46
abstract_inverted_index.battlefield,	10
abstract_inverted_index.crowdsourced	98
abstract_inverted_index.humanitarian	163
abstract_inverted_index.communication	81, 127
abstract_inverted_index.effectiveness	56
abstract_inverted_index.international	33, 133, 169
abstract_inverted_index.participatory	126
abstract_inverted_index.personalized,	123
abstract_inverted_index.strengthening	184
abstract_inverted_index.Russia-Ukraine	1
abstract_inverted_index.collaborations	106
abstract_inverted_index.decentralized,	124
abstract_inverted_index.disinformation	42, 144
abstract_inverted_index.organizations.	170
abstract_inverted_index.descriptive-qualitative	74
cited_by_percentile_year
countries_distinct_count	1
institutions_distinct_count	5
citation_normalized_percentile