The strategic orientation of universities in knowledge transfer activities Article Swipe
Paola Giuri
,
Federico Munari
,
Alessandra Scandura
,
Laura Toschi
·
YOU?
·
· 2018
· Open Access
·
· DOI: https://doi.org/10.1016/j.techfore.2018.09.030
YOU?
·
· 2018
· Open Access
·
· DOI: https://doi.org/10.1016/j.techfore.2018.09.030
Previous research has claimed that universities can enhance the effectiveness of knowledge transfer activities by establishing a clear strategic goal and aligning all their activities towards that direction. To shed new light on this issue, in this paper we explore the determinants of universities' strategic choices in the field of knowledge transfer (KT). We identify theoretically and empirically three university KT strategies: income-generation strategy, service-to-faculty strategy, and local development strategy. We then investigate the role of university-level factors that determine the strategic choice of universities, particularly focusing on university horizontal (generalist vs. specialist) and vertical (high vs. low prestige) diversity. The empirical analysis relies on a unique survey of 178 university TTO managers across European universities, combined with additional data sources. Our results show that generalist and low prestige universities mainly pursue the local development strategy, while specialist and high prestige ones are more oriented towards the income generation strategy. These findings are highly relevant for theory and practice of KT in academic insitutions, given the relevance that the university third mission has for economic and societal development.
Related Topics
Concepts
Prestige
Relevance (law)
Generalist and specialist species
Diversity (politics)
Strategic planning
Service (business)
Knowledge transfer
Business
Strategic management
Public relations
Knowledge management
Marketing
Political science
Computer science
Philosophy
Biology
Linguistics
Ecology
Law
Habitat
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.1016/j.techfore.2018.09.030
- OA Status
- hybrid
- Cited By
- 169
- References
- 107
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W2897847182
All OpenAlex metadata
Raw OpenAlex JSON
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https://openalex.org/W2897847182Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.1016/j.techfore.2018.09.030Digital Object Identifier
- Title
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The strategic orientation of universities in knowledge transfer activitiesWork title
- Type
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articleOpenAlex work type
- Language
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enPrimary language
- Publication year
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2018Year of publication
- Publication date
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2018-10-09Full publication date if available
- Authors
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Paola Giuri, Federico Munari, Alessandra Scandura, Laura ToschiList of authors in order
- Landing page
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https://doi.org/10.1016/j.techfore.2018.09.030Publisher landing page
- Open access
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YesWhether a free full text is available
- OA status
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hybridOpen access status per OpenAlex
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https://doi.org/10.1016/j.techfore.2018.09.030Direct OA link when available
- Concepts
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Prestige, Relevance (law), Generalist and specialist species, Diversity (politics), Strategic planning, Service (business), Knowledge transfer, Business, Strategic management, Public relations, Knowledge management, Marketing, Political science, Computer science, Philosophy, Biology, Linguistics, Ecology, Law, HabitatTop concepts (fields/topics) attached by OpenAlex
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169Total citation count in OpenAlex
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2025: 20, 2024: 22, 2023: 33, 2022: 31, 2021: 32Per-year citation counts (last 5 years)
- References (count)
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107Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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