Tone (Technology Coverage) Article Swipe
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· 2021
· Open Access
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· DOI: https://doi.org/10.34778/2zn
· OA: W3159117396
The variable tone measures the overall impression of the technology covered in a unit of analysis (e.g. newspaper article). The variable addresses the question whether the overall interpretation of a technology within a media item is rather positive, neutral or negative. In the case of technology, the variable tone is in part related to risk and benefits portrayed in the news media coverage (e.g. Nisbet & Lewenstein 2002).
 
 Field of application/theoretical foundation:
 The tone of news media coverage is analyzed in various domains to understand how actors, topics or current issues are evaluated in the media coverage. The tone reflects how journalists interpret issues, such as a technology or technological developments. It is assumed that the tone of the news media coverage is particularly relevant regarding the recipients’ interpretation of issues or actors in question.
 
 Example studies:
 Lemańczyk (2012); Kojo & Innola (2017)
 
 Information on Lemańczyk, 2012
 Authors: Szczepan Lemańczyk
 Research question/research interest: Frames, themes and tone used in the Polish coverage of nanotechnology
 Object of analysis: the two largest Polish national broadsheets (elite newspapers): Gazeta Wyborcza and Rzeczpospolita
 Time frame of analysis: 2004-2009
 
 Information on Kojo & Innola, 2017
 Authors: Matti Kojo, Eeva Innola
 Research question/research interest: How is CCS handled and framed in
 the Finnish media and to what extent?
 Object of analysis: 10 Finnish newspapers
 Timeframe of analysis: 1996-2015
 
 Information about variable
 
 
 
 
 
 Authors
 
 
 Variable name/definition
 
 
 Level of analysis
 
 
 Values
 
 
 Scale level
 
 
 Reliability
 
 
 
 
 Lemańczyk (2012)
 
 
 general tone
 
 
 article
 
 
 
 Positive
 Neutral
 Negative
 
 
 
 
 nominal
 
 
 N/A
 
 
 
 
 Kojo & Innola (2017)
 
 
 tone
 
 
 article
 
 
 
 Positive
 Negative
 Neutral
 mixed
 
 
 
 nominal
 
 
 N/A
 
 
 
 
 
 References
 Lemańczyk, Szczepan (2012): Between National Pride and the Scientific Success of “Others”: The Case of Polish Press Coverage of Nanotechnology, 2004-2009. In: Nanoethics 6(2), 101-115.
 Kojo, Matti; Innola, Eeva (2017): Carbon Capture and Storage in the Finnish Print Media. In: Risk, Hazards & Crisis in Public Policy 8(2), 113-146.
