Towards Circular Economy for More Sustainable Apparel Consumption: Testing the Value-Belief-Norm Theory in Brazil and in The Netherlands Article Swipe
Giovana Monteiro Gomes
,
Natália Guimarães Moreira
,
Thijs Bouman
,
Aldo Roberto Ometto
,
Ellen van der Werff
·
YOU?
·
· 2022
· Open Access
·
· DOI: https://doi.org/10.3390/su14020618
YOU?
·
· 2022
· Open Access
·
· DOI: https://doi.org/10.3390/su14020618
The apparel industry causes environmental problems, particularly due to the shortening life cycle of garments and fast-fashion’s throw-away culture. The circular economy provides solutions to minimise and prevent these problems through innovative circular business models, which require changes in consumer behaviours. With the lens of environmental psychology, we analyse consumers’ willingness to acquire circular apparel considering four approaches on clothing life-cycle extension. We conducted an online questionnaire among Brazilian and Dutch consumers and tested if the Value-Belief-Norm (VBN) theory can explain the willingness of consumers to purchase circular apparel. Our results indicate that, overall, the variables from the VBN theory explain circular behaviour in the apparel industry and that the paths suggested by the model are supported by our analyses. Additionally, we tested and found that when all of the variables from the VBN theory were controlled for, materialistic values did not explain circular behaviours in the apparel industry among Brazilian respondents. However, they had a positive influence on some circular apparel behaviours among Dutch consumers. Overall, materialistic values did not play an important role in predicting willingness to consume circular clothing. Furthermore, the results suggest that the VBN theory predicts willingness to consume circular apparel better in the Netherlands compared to Brazil, suggesting that this behaviour may be perceived as more effortful for the Brazilian population. However, we highlight the need for future research.
Related Topics
Concepts
Clothing
Circular economy
Materialism
Marketing
Value (mathematics)
Population
Consumption (sociology)
Theory of planned behavior
Business
Advertising
Psychology
Economics
Social psychology
Mathematics
Sociology
Geography
Management
Social science
Biology
Control (management)
Ecology
Philosophy
Epistemology
Statistics
Demography
Archaeology
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.3390/su14020618
- https://www.mdpi.com/2071-1050/14/2/618/pdf?version=1641824822
- OA Status
- gold
- Cited By
- 60
- References
- 45
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4206125525
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4206125525Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.3390/su14020618Digital Object Identifier
- Title
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Towards Circular Economy for More Sustainable Apparel Consumption: Testing the Value-Belief-Norm Theory in Brazil and in The NetherlandsWork title
- Type
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articleOpenAlex work type
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enPrimary language
- Publication year
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2022Year of publication
- Publication date
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2022-01-06Full publication date if available
- Authors
-
Giovana Monteiro Gomes, Natália Guimarães Moreira, Thijs Bouman, Aldo Roberto Ometto, Ellen van der WerffList of authors in order
- Landing page
-
https://doi.org/10.3390/su14020618Publisher landing page
- PDF URL
-
https://www.mdpi.com/2071-1050/14/2/618/pdf?version=1641824822Direct link to full text PDF
- Open access
-
YesWhether a free full text is available
- OA status
-
goldOpen access status per OpenAlex
- OA URL
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https://www.mdpi.com/2071-1050/14/2/618/pdf?version=1641824822Direct OA link when available
- Concepts
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Clothing, Circular economy, Materialism, Marketing, Value (mathematics), Population, Consumption (sociology), Theory of planned behavior, Business, Advertising, Psychology, Economics, Social psychology, Mathematics, Sociology, Geography, Management, Social science, Biology, Control (management), Ecology, Philosophy, Epistemology, Statistics, Demography, ArchaeologyTop concepts (fields/topics) attached by OpenAlex
- Cited by
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60Total citation count in OpenAlex
- Citations by year (recent)
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2025: 22, 2024: 18, 2023: 12, 2022: 8Per-year citation counts (last 5 years)
- References (count)
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45Number of works referenced by this work
- Related works (count)
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10Other works algorithmically related by OpenAlex
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