Transitioning to Platform-based Services and Business Models in a B2B Environment Article Swipe
Martin Matzner
,
Tobias Pauli
,
Emanuel Marx
,
Jürgen Anke
,
Jens Poeppelbuss
,
Erwin Fielt
,
Shirley Gregor
,
Ruonan Sun
,
Katja Maria Hydle
,
Tor Helge
,
Margunn Aanestad
,
Jaap Gordijn
,
Fadime Kaya
,
and Roel Wieringa
·
YOU?
·
· 2021
· Open Access
·
· DOI: https://doi.org/10.15358/2511-8676-2021-3-143
YOU?
·
· 2021
· Open Access
·
· DOI: https://doi.org/10.15358/2511-8676-2021-3-143
Given the considerable success of companies such as Apple, Amazon or Airbnb, the term platform is on everyone’s lips today. Accordingly, platforms have long since also found their way into service science. However, mastering the transition from established product-sales-based offerings to platform-based services and business models comes with a multitude of challenges. In a B2B context, incumbent companies need to carefully evaluate how they can benefit from the establishment of platforms, especially in light of the effects on their existing business models and ties to other actors. Hence, we invited scholars with different backgrounds to provide viewpoints on the opportunities and challenges of the transition to platform-based services and business models in a B2B environment. The individual commentaries provide various insights on how to conduct this transition and benefit from it successfully. To do so, they contrast different approaches for establishing and governing ecosystems around platforms, discuss B2B-specific pitfalls and opportunities of platform business models, uncover the supporting role of platforms for smart service development, and stress the importance of platform and ecosystem thinking as a necessary mindset.
Related Topics
Concepts
Mindset
Business model
Viewpoints
Multitude
Context (archaeology)
Service (business)
Business ecosystem
Business
Product-service system
Product (mathematics)
Computer science
Knowledge management
Marketing
Process management
Visual arts
Geometry
Mathematics
Artificial intelligence
Paleontology
Epistemology
Art
Philosophy
Biology
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.15358/2511-8676-2021-3-143
- http://www.beck-elibrary.de/10.15358/2511-8676-2021-3-143.pdf
- OA Status
- hybrid
- Cited By
- 19
- References
- 108
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W3197879624
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W3197879624Canonical identifier for this work in OpenAlex
- DOI
-
https://doi.org/10.15358/2511-8676-2021-3-143Digital Object Identifier
- Title
-
Transitioning to Platform-based Services and Business Models in a B2B EnvironmentWork title
- Type
-
articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2021Year of publication
- Publication date
-
2021-01-01Full publication date if available
- Authors
-
Martin Matzner, Tobias Pauli, Emanuel Marx, Jürgen Anke, Jens Poeppelbuss, Erwin Fielt, Shirley Gregor, Ruonan Sun, Katja Maria Hydle, Tor Helge, Margunn Aanestad, Jaap Gordijn, Fadime Kaya, and Roel WieringaList of authors in order
- Landing page
-
https://doi.org/10.15358/2511-8676-2021-3-143Publisher landing page
- PDF URL
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https://www.beck-elibrary.de/10.15358/2511-8676-2021-3-143.pdfDirect link to full text PDF
- Open access
-
YesWhether a free full text is available
- OA status
-
hybridOpen access status per OpenAlex
- OA URL
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https://www.beck-elibrary.de/10.15358/2511-8676-2021-3-143.pdfDirect OA link when available
- Concepts
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Mindset, Business model, Viewpoints, Multitude, Context (archaeology), Service (business), Business ecosystem, Business, Product-service system, Product (mathematics), Computer science, Knowledge management, Marketing, Process management, Visual arts, Geometry, Mathematics, Artificial intelligence, Paleontology, Epistemology, Art, Philosophy, BiologyTop concepts (fields/topics) attached by OpenAlex
- Cited by
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19Total citation count in OpenAlex
- Citations by year (recent)
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2025: 2, 2024: 7, 2023: 3, 2022: 7Per-year citation counts (last 5 years)
- References (count)
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108Number of works referenced by this work
- Related works (count)
-
10Other works algorithmically related by OpenAlex
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