Understanding the Nutri-Score: An analysis of consumer label understanding Article Swipe
YOU?
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· 2025
· Open Access
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· DOI: https://doi.org/10.1007/s10389-025-02504-2
Aim Consumers need guidance to distinguish between healthy and unhealthy foods to reduce the risk of diet-related diseases. The Nutri-Score can be an effective prompt that influences dietary choices by highlighting healthy options. The label’s effectiveness depends on how well consumers understand it. This study addresses a research gap by examining consumers’ conceptual understanding of the Nutri-Score and comparing it with their objective and subjective understanding of the label. Subject and methods A quantitative online survey was conducted with 156 German consumers. Results The results reveal insights into how well consumers understand the Nutri-Score, highlighting areas requiring further attention. The average level of objective understanding of the Nutri-Score was 84.7%, the level of subjective understanding was 69.3%, and the level of conceptual understanding was 62.5%. The three types of understanding did not correlate with each other. In terms of conceptual understanding, knowledge gaps were related to the interpretation of colors, reference values, and the impact of salt and sweeteners on the Nutri-Score calculation. Conclusion Different forms of assessing understanding of the Nutri-Score should be considered in research. Since significant knowledge gaps exist in consumers’ conceptual understanding, an information campaign is required to promote the correct use of the Nutri-Score.
Related Topics
- Type
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- Language
- en
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https://doi.org/10.1007/s10389-025-02504-2Digital Object Identifier
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Understanding the Nutri-Score: An analysis of consumer label understandingWork title
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articleOpenAlex work type
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enPrimary language
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2025Year of publication
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2025-07-11Full publication date if available
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Nicole Del, Thomas Bäumer, Stéphanie HuberList of authors in order
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https://doi.org/10.1007/s10389-025-02504-2Publisher landing page
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https://link.springer.com/content/pdf/10.1007/s10389-025-02504-2.pdfDirect link to full text PDF
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hybridOpen access status per OpenAlex
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https://link.springer.com/content/pdf/10.1007/s10389-025-02504-2.pdfDirect OA link when available
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Medicine, Psychology, Environmental healthTop concepts (fields/topics) attached by OpenAlex
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