Using Machine Learning to Address Customer Privacy Concerns: An Application with Click-stream Data Article Swipe

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H R Yoo , Song Yao , Luping Sun , Xiaomeng Du ·

YOU? · · 2019 · Open Access · · DOI: https://doi.org/10.2139/ssrn.3314787

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Computer science Clickstream Internet privacy Click-through rate World Wide Web Data science Computer security The Internet Web API Web modeling

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Type: article
Language: en
Landing Page: https://doi.org/10.2139/ssrn.3314787
OA Status: green
Cited By: 8
References: 32
Related Works: 10
OpenAlex ID: https://openalex.org/W3119906609

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OpenAlex ID: https://openalex.org/W3119906609

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DOI: https://doi.org/10.2139/ssrn.3314787

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Title: Using Machine Learning to Address Customer Privacy Concerns: An Application with Click-stream Data

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Type: article

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Language: en

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Publication year: 2019

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Publication date: 2019-01-01

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Authors: H R Yoo, Song Yao, Luping Sun, Xiaomeng Du

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Landing page: https://doi.org/10.2139/ssrn.3314787

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Open access: Yes

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OA status: green

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OA URL: https://doi.org/10.2139/ssrn.3314787

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Concepts: Computer science, Clickstream, Internet privacy, Click-through rate, World Wide Web, Data science, Computer security, The Internet, Web API, Web modeling

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Cited by: 8

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Citations by year (recent): 2025: 1, 2022: 2, 2021: 2, 2020: 2, 2019: 1

Per-year citation counts (last 5 years)
References (count): 32

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Related works (count): 10

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