What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries Article Swipe

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Interdependence Scholarship Context (archaeology) Government (linguistics) Globalization Political science Politics Public relations Public opinion Public policy Economic geography Economic growth Sociology Geography Economics Philosophy Archaeology Law Linguistics

Daniela V. Dimitrova , Emel Özdora-Akşak ·

YOU? · · 2022 · Open Access · · DOI: https://doi.org/10.1080/08865655.2022.2161065 · OA: W4313396753

This research study compared non-governmental organizations (NGOs) working in the area of migration in two neighboring countries – Bulgaria and Turkey. Utilizing in-depth interviews with 39 NGO professionals in both countries, the analysis identified critical differences in public opinion dynamics, organizational structures and interdependencies, and government relationships. Further analysis unveiled how the local socio-economic and political context had impacted NGO communication strategies as well as the specific communication channels, public engagement activities, and social media campaigns in each country. Implications for communication scholarship during times of increasing migration flows and globalization are discussed.