When recommending a product backfires: The effects of justification and source on user responses to online personalized recommendations Article Swipe
Laurie Balbo
,
Florence Jeannot
,
Agnès Helme-Guizon
·
YOU?
·
· 2017
· Open Access
·
· DOI: https://doi.org/10.3917/sim.172.0081
YOU?
·
· 2017
· Open Access
·
· DOI: https://doi.org/10.3917/sim.172.0081
Les systèmes de recommandation de produits ou de services personnalisés ont connu un développement croissant avec l’avènement du Web 2.0. Les recommandations permettent aux sites web de transmettre des informations adaptées aux besoins des utilisateurs et contribuent ainsi à réduire leurs efforts de recherche d’informations. Malgré l’enthousiasme des entreprises à l’égard des recommandations en ligne personnalisées, des travaux antérieurs ont montré que cette pratique nécessitait de prendre des précautions afin d’en éviter les éventuels effets contre-productifs. Cette recherche vise à identifier les conditions dans lesquelles la justification des recommandations de produits présentées sur un site web est nécessaire. Ce travail compare les effets de la justification, d’une part, lorsque la recommandation est émise par un site Web sur lequel l’utilisateur a déjà navigué et, d’autre part, lorsqu’elle est émise par un site partenaire. Selon la théorie des niveaux de représentation, un site sur lequel l’utilisateur a déjà navigué constitue une source proximale de recommandation, tandis qu’un site partenaire représente une source distale. Au moyen d’un plan factoriel complet impliquant 328 participants, cette étude examine les effets de l’interaction entre la justification (justifiée vs non justifiée) et la source (proximale vs distale) d’une recommandation. Les résultats révèlent qu’une recommandation émise par une source proximale est plus persuasive lorsque la recommandation est justifiée que lorsqu’elle ne l’est pas. Des résultats inverses sont obtenus avec une source distale. L’intrusion perçue est le mécanisme sous-jacent à ces effets.
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All OpenAlex metadata
Raw OpenAlex JSON
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https://openalex.org/W2751383494Canonical identifier for this work in OpenAlex
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When recommending a product backfires: The effects of justification and source on user responses to online personalized recommendationsWork title
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articleOpenAlex work type
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frPrimary language
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2017Year of publication
- Publication date
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2017-09-21Full publication date if available
- Authors
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Laurie Balbo, Florence Jeannot, Agnès Helme-GuizonList of authors in order
- Landing page
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https://doi.org/10.3917/sim.172.0081Publisher landing page
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YesWhether a free full text is available
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diamondOpen access status per OpenAlex
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https://doi.org/10.3917/sim.172.0081Direct OA link when available
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3Total citation count in OpenAlex
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2025: 1, 2021: 1, 2018: 1Per-year citation counts (last 5 years)
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63Number of works referenced by this work
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10Other works algorithmically related by OpenAlex
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| referenced_works | https://openalex.org/W2097118035, https://openalex.org/W4240199737, https://openalex.org/W2014833927, https://openalex.org/W2100767128, https://openalex.org/W2091470452, https://openalex.org/W2134085588, https://openalex.org/W2139329296, https://openalex.org/W2084967079, https://openalex.org/W1994107697, https://openalex.org/W2055615401, https://openalex.org/W1965477689, https://openalex.org/W2079084267, https://openalex.org/W2023244440, https://openalex.org/W4236664291, https://openalex.org/W1972601993, https://openalex.org/W2159536829, https://openalex.org/W3124122148, https://openalex.org/W2120579642, https://openalex.org/W4252243629, https://openalex.org/W2162939048, https://openalex.org/W3124765728, https://openalex.org/W1414253448, https://openalex.org/W2120116349, https://openalex.org/W2247449057, https://openalex.org/W2014337359, https://openalex.org/W2163430258, https://openalex.org/W1981462816, https://openalex.org/W2077937580, https://openalex.org/W2132052405, https://openalex.org/W2021821801, https://openalex.org/W2107239011, https://openalex.org/W2410537307, https://openalex.org/W3125107113, https://openalex.org/W1525079928, https://openalex.org/W2165156415, https://openalex.org/W1995031937, https://openalex.org/W2001017881, https://openalex.org/W3124779385, https://openalex.org/W2010119693, https://openalex.org/W2112642888, https://openalex.org/W76789258, https://openalex.org/W4254174977, https://openalex.org/W3149752040, https://openalex.org/W2089457241, https://openalex.org/W2089465436, https://openalex.org/W3023008627, https://openalex.org/W2084856978, https://openalex.org/W6688438864, https://openalex.org/W2560131905, https://openalex.org/W141544107, https://openalex.org/W2001468398, https://openalex.org/W2333968571, https://openalex.org/W1975872179, https://openalex.org/W2325578273, https://openalex.org/W2007029980, https://openalex.org/W2024368709, https://openalex.org/W2058991954, https://openalex.org/W3124588732, https://openalex.org/W3124595896, https://openalex.org/W1552238403, https://openalex.org/W2053793859, https://openalex.org/W2009053608, https://openalex.org/W2463880691 |
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