Whether University Students Intent to Use Facebook for Social Capital Building? A PLS-SEM Approach Article Swipe
Zubaida Qazi
,
Wasim Qazi
,
Syed Ali Raza
,
Komal Akram Khan
,
Amna Umer
·
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.12982/cmujasr.2023.004
YOU?
·
· 2023
· Open Access
·
· DOI: https://doi.org/10.12982/cmujasr.2023.004
Social networking sites are powerful tools for forming relationships, enhancing cooperation, and facilitating the learning process. Today, students need to form associations and linkages with many people. It is essential to identify what encourages university students in Pakistan to use social media sites, in particular the popular platform Facebook. This article asks whether and how university students develop an intention to use Facebook and build social capital. Smart PLS was used for data analysis, and PLS-SEM was employed to assess measurements and structural models. It is argued that Facebook use intensity, perceived playfulness, bridging social capital, and bonding social capital all have positive and substantial effects on students developing an intention to use Facebook, which provides a valuable platform for formal and informal interactions. This article fulfills a gap in literature on higher education and social media. It explains the importance of social capital building through Facebook to the lives of university students. In addition, other factors are included for an in-depth understanding of students’ intention to continue using Facebook in Pakistan, which is a developing country where the internet and social media are increasing in popularity. Keywords: Facebook, Social capital, Social networking, University students, Smart PLS.
Related Topics
Concepts
Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.12982/cmujasr.2023.004
- https://cmuj.cmu.ac.th/asr/count.php?asr_journal_list_id=238
- OA Status
- diamond
- Cited By
- 4
- References
- 110
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4313551504
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4313551504Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.12982/cmujasr.2023.004Digital Object Identifier
- Title
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Whether University Students Intent to Use Facebook for Social Capital Building? A PLS-SEM ApproachWork title
- Type
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articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2023Year of publication
- Publication date
-
2023-01-03Full publication date if available
- Authors
-
Zubaida Qazi, Wasim Qazi, Syed Ali Raza, Komal Akram Khan, Amna UmerList of authors in order
- Landing page
-
https://doi.org/10.12982/cmujasr.2023.004Publisher landing page
- PDF URL
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https://cmuj.cmu.ac.th/asr/count.php?asr_journal_list_id=238Direct link to full text PDF
- Open access
-
YesWhether a free full text is available
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-
diamondOpen access status per OpenAlex
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https://cmuj.cmu.ac.th/asr/count.php?asr_journal_list_id=238Direct OA link when available
- Concepts
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Popularity, Social capital, Social media, Psychology, The Internet, Structural equation modeling, Bridging (networking), Sociology, Social engagement, Public relations, Social psychology, Political science, World Wide Web, Computer science, Social science, Computer network, Machine learningTop concepts (fields/topics) attached by OpenAlex
- Cited by
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4Total citation count in OpenAlex
- Citations by year (recent)
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2024: 1, 2023: 3Per-year citation counts (last 5 years)
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110Number of works referenced by this work
- Related works (count)
-
10Other works algorithmically related by OpenAlex
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