With or without emoji? The effect of emoji on risk perception and preventive behaviors in health information Article Swipe
For nearly a decade, emoji have been widely used as a substitute for nonverbal clues in computer mediated communication, especially in social media. Although the use of emoji in health communication via social media is becoming pervasive, the influences of using emoji in health information on information receivers’ perceptions and behavior has not been fully studied. In order to discover these influences, this study collected 210 Taiwanese self-statement questionnaires for analysis during the COVID-19 period in Taiwan in 2021. It adopted a 2x2 between-subject design to examine and respond to the research questions. The results verified the enhancement effect of the use of emoji in health information and the moderation effect of the information source. In the emoji condition, health information leads to a higher level of risk perception at receivers' personal and societal levels. It also enhances the receivers' preventive behavior intention. This experiment revealed an interaction effect between emoji and information source on preventive behavioral intention, namely that emoji work better on health information issued by unofficial organizations. The results provide indications and suggestions for how and when to use emoji effectively to design and deliver health information.
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Metadata
- Type
- article
- Language
- en
- Landing Page
- https://doi.org/10.21606/drs.2022.148
- https://dl.designresearchsociety.org/cgi/viewcontent.cgi?article=2801&context=drs-conference-papers
- OA Status
- hybrid
- Cited By
- 2
- References
- 49
- Related Works
- 10
- OpenAlex ID
- https://openalex.org/W4283034794
All OpenAlex metadata
Raw OpenAlex JSON
- OpenAlex ID
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https://openalex.org/W4283034794Canonical identifier for this work in OpenAlex
- DOI
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https://doi.org/10.21606/drs.2022.148Digital Object Identifier
- Title
-
With or without emoji? The effect of emoji on risk perception and preventive behaviors in health informationWork title
- Type
-
articleOpenAlex work type
- Language
-
enPrimary language
- Publication year
-
2022Year of publication
- Publication date
-
2022-06-16Full publication date if available
- Authors
-
Tingyi LinList of authors in order
- Landing page
-
https://doi.org/10.21606/drs.2022.148Publisher landing page
- PDF URL
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https://dl.designresearchsociety.org/cgi/viewcontent.cgi?article=2801&context=drs-conference-papersDirect link to full text PDF
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YesWhether a free full text is available
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-
hybridOpen access status per OpenAlex
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https://dl.designresearchsociety.org/cgi/viewcontent.cgi?article=2801&context=drs-conference-papersDirect OA link when available
- Concepts
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Emoji, Perception, Moderation, Social media, Computer science, Information source (mathematics), Psychology, Applied psychology, Internet privacy, Social psychology, World Wide Web, Statistics, Mathematics, NeuroscienceTop concepts (fields/topics) attached by OpenAlex
- Cited by
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2Total citation count in OpenAlex
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2025: 1, 2024: 1Per-year citation counts (last 5 years)
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49Number of works referenced by this work
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10Other works algorithmically related by OpenAlex
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| abstract_inverted_index.enhancement | 97 |
| abstract_inverted_index.indications | 173 |
| abstract_inverted_index.influences, | 61 |
| abstract_inverted_index.information | 44, 46, 106, 113, 120, 152, 165 |
| abstract_inverted_index.interaction | 147 |
| abstract_inverted_index.perceptions | 48 |
| abstract_inverted_index.suggestions | 175 |
| abstract_inverted_index.information. | 189 |
| abstract_inverted_index.receivers’ | 47 |
| abstract_inverted_index.communication | 30 |
| abstract_inverted_index.communication, | 18 |
| abstract_inverted_index.organizations. | 169 |
| abstract_inverted_index.questionnaires | 68 |
| abstract_inverted_index.self-statement | 67 |
| abstract_inverted_index.between-subject | 83 |
| cited_by_percentile_year.max | 95 |
| cited_by_percentile_year.min | 90 |
| corresponding_author_ids | https://openalex.org/A5100834166 |
| countries_distinct_count | 1 |
| institutions_distinct_count | 1 |
| corresponding_institution_ids | https://openalex.org/I154864474 |
| sustainable_development_goals[0].id | https://metadata.un.org/sdg/4 |
| sustainable_development_goals[0].score | 0.7699999809265137 |
| sustainable_development_goals[0].display_name | Quality Education |
| citation_normalized_percentile.value | 0.53373413 |
| citation_normalized_percentile.is_in_top_1_percent | False |
| citation_normalized_percentile.is_in_top_10_percent | False |