Kátia Abbas
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View article: Impact of distribution strategies and brand perception on consumer behavior in the Pakistani soft drink market
Impact of distribution strategies and brand perception on consumer behavior in the Pakistani soft drink market Open
This research examines the interactive impact of distribution strategies, distribution channels, brand equity and brand authenticity on consumer purchasing behavior of convenient products (soft drinks) in the Pakistani market. With the gro…
View article: Artificial Intelligence as an Enabler of ESG and Circularity in E-Commerce: A Multi-Case Study of Amazon, HP, and Siemens
Artificial Intelligence as an Enabler of ESG and Circularity in E-Commerce: A Multi-Case Study of Amazon, HP, and Siemens Open
AI is introducing new changes to business operations in e-commerce, allowing companies to work more efficiently, smartly and speedily. Apart from supporting automation and tailored customer experiences, AI now makes it easier to make suppl…
View article: Digital financial inclusion and its dual impact on economic and environmental outcomes in ASEAN countries
Digital financial inclusion and its dual impact on economic and environmental outcomes in ASEAN countries Open
We examined the influence of digital financial inclusion (DFI) on economic growth and environmental sustainability in ASEAN nations from 2005 to 2022. Employing advanced econometric techniques such as Pooled Ordinary Least Squares (POLS), …
View article: Impacto da natureza de propriedade e do nível de qualidade na eficiência técnica de hospitais
Impacto da natureza de propriedade e do nível de qualidade na eficiência técnica de hospitais Open
O objetivo do estudo é analisar o impacto da natureza de propriedade e do nível de qualidade na eficiência técnica de hospitais que prestam serviços ao Sistema Único de Saúde no estado de São Paulo. Os dados coletados são referentes a uma …
View article: Analysing Research and Development Features: A Comparative Study with Research Management for Sustainable Development in Export Oriented SMEs of Pakistan
Analysing Research and Development Features: A Comparative Study with Research Management for Sustainable Development in Export Oriented SMEs of Pakistan Open
This research explores the characteristics of Research and Development (R&D) activities and compares them with research management for sustainable development, focusing on their impact on the export performance of small and medium enterpri…
View article: Asymmetry in Cost Behavior in Brazilian Hospitals
Asymmetry in Cost Behavior in Brazilian Hospitals Open
Objectives: Investigating if the proportion of fixed assets over total assets is positively associated with the asymmetric cost behavior of public and private hospitals in Brazil. Methods: In order to test the sticky cost phenomenon in a d…
View article: Assimetria informacional no processo orçamentário hospitalar: reflexos dos problemas de agência sobre a eficiência técnica e a qualidade dos serviços prestados
Assimetria informacional no processo orçamentário hospitalar: reflexos dos problemas de agência sobre a eficiência técnica e a qualidade dos serviços prestados Open
O estudo aborda a dicotomia entre eficiência técnica e qualidade na prestação de serviços hospitalares, inserindo a assimetria informacional no processo orçamentário como um elemento interativo dessa relação para explicar o comportamento d…
View article: Evaluation of Changes of the Chemical , Rheological and Organoleptic Characteristics of Ras Cheese during Ripening
Evaluation of Changes of the Chemical , Rheological and Organoleptic Characteristics of Ras Cheese during Ripening Open
Changes in the Principal Component Analysis (PCA) of local Ras cheese were examined. Chemical, rheological and organoleptic properties of the cheese were examined during the ripening period of 30, 60 and 90 days. The relationship between c…
View article: MULHERES NO TOPO: AS CONTADORAS PARANAENSES ESTÃO ROMPENDO O GLASS CEILING?
MULHERES NO TOPO: AS CONTADORAS PARANAENSES ESTÃO ROMPENDO O GLASS CEILING? Open
Throughout the latter decades an increasing number of women has graduated in Accounting in Brazil.However, their under representation in the activity simply evolved from horizontal segregation, women rejection over the occupation, to a ver…