Muhammad Yousaf
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View article: Modeling a value-attitude-behavior framework and personality traits: examining consumers’ green purchase behavior for environmentally friendly technology products
Modeling a value-attitude-behavior framework and personality traits: examining consumers’ green purchase behavior for environmentally friendly technology products Open
Considerable research has been conducted on evaluating environmentally friendly products and consumer behavior. However, there is a paucity of substantial research investigating consumers’ environmental consciousness to predict their attit…
View article: Media, Disasters, and the Global South: Comparing Global North and South Media Framing on Pakistan’s 2022 Floods
Media, Disasters, and the Global South: Comparing Global North and South Media Framing on Pakistan’s 2022 Floods Open
The 2022 floods in Pakistan, one of the most recent catastrophic natural disasters, highlighted critical vulnerabilities in governance, infrastructure, and climate resilience. This study investigates the framing of the floods in newspapers…
View article: Synthesis of Iron Oxide Nanoparticles via Atmospheric Pressure Microplasma for High-Performance Energy Storage and Environmental Applications
Synthesis of Iron Oxide Nanoparticles via Atmospheric Pressure Microplasma for High-Performance Energy Storage and Environmental Applications Open
Energy and environmental challenges are driving researchers to explore cost-effective and eco-friendly nanomaterial fabrication methods. In this study, Atmospheric Pressure Microplasma (AMP) was used to synthesize iron oxide nanoparticles …
View article: Exploring Implications of Risk Communication Strategies in Diminishing Adversities of Misinformation and Disinformation Against Hepatitis Vaccination in Global South
Exploring Implications of Risk Communication Strategies in Diminishing Adversities of Misinformation and Disinformation Against Hepatitis Vaccination in Global South Open
This research concludes that managing misinformation and disinformation via strategically designed, valid, and reliable digital interventions improves the public's active response regarding willingness to get vaccinated against hepatitis. …
View article: Unveiling Historical Allusions in the Urdu Translations of Selected Shakespearean Dramas
Unveiling Historical Allusions in the Urdu Translations of Selected Shakespearean Dramas Open
This study probes the challenges of translating historical allusions from Shakespearean dramas into Urdu, highlighting the importance of linguistic and cultural nuances. Using a qualitative approach, the research investigated the Urdu tran…
View article: A Comprehensive Survey of Cryptocurrency Forecasting: Methods, Trends, and Challenges
A Comprehensive Survey of Cryptocurrency Forecasting: Methods, Trends, and Challenges Open
This comprehensive review paper explores the diverse landscape of cryptocurrency forecasting, tracing its evolution from an alternative to traditional monetary systems to its significant growth in the global financial arena. It consolidate…
View article: From Policy to Progress: Evaluating Institutional Quality, Trade Openness, FDI, and Green Technologies' Role in Green Economic Growth Using an ARDL Approach in Emerging Asian Economies
From Policy to Progress: Evaluating Institutional Quality, Trade Openness, FDI, and Green Technologies' Role in Green Economic Growth Using an ARDL Approach in Emerging Asian Economies Open
This study scrutinizes the influence of institutional quality, green innovation, foreign direct investment, plus trade openness on green economic growth in emerging Asian countries, with a specific focus on China, India, and Pakistan, cove…
View article: A Comprehensive Survey of Cryptocurrency Forecasting: Methods, Trends, and Challenges
A Comprehensive Survey of Cryptocurrency Forecasting: Methods, Trends, and Challenges Open
This comprehensive review paper explores the diverse landscape of cryptocurrency forecasting, tracing its evolution from an alternative to traditional monetary systems to its significant growth in the global financial arena. It consolidate…
View article: Cognitive Drive Shapes Media Consumption Patterns among Academics in Pakistan
Cognitive Drive Shapes Media Consumption Patterns among Academics in Pakistan Open
Aim of the Study: This study investigates how cognitive drives influence media consumption patterns among mass communication academics in Pakistan. Employing Uses and Gratifications theory as a conceptual framework, the research examines t…
View article: Television Journalism in Pakistan. Historical Evolution, Challenges, and Prospects
Television Journalism in Pakistan. Historical Evolution, Challenges, and Prospects Open
This essay explores the evolution, challenges, and prospects of television journalism in Pakistan, tracing its origins from the first television witnessed in 1955 to the dynamic and competitive landscape of today. The historical context hi…
View article: Analysis the Impact of Technology Innovation, Foreign Direct Investment, Trade Openness and Globalization on CO2 Emissions? Evidence from Developing Nations
Analysis the Impact of Technology Innovation, Foreign Direct Investment, Trade Openness and Globalization on CO2 Emissions? Evidence from Developing Nations Open
The present study explores the effects of Technology Innovation, Foreign Direct Investment, Trade openness and globalization on environmental degradation (CO2 emissions) from 1999-2023 in developing (Afghanistan, Nepal, Pakistan Bangladesh…
View article: Digital Migration and its Impact on the Programming of State Broadcaster: Case of Radio Pakistan
Digital Migration and its Impact on the Programming of State Broadcaster: Case of Radio Pakistan Open
This study investigates Radio Pakistan's digital transition and its effects on programming. Radio Pakistan has embraced digital migration as a result of the quick transformation of traditional broadcasting methods brought about by the arri…
View article: Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy
Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy Open
This study intends to evaluate the impact of demographic variables on digital literacy. A cross-sectional research design was employed to explore impact of demographic variables on digital literacy. Data from respondents was collected thro…
View article: Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective
Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective Open
Media exposure to health communication contents related to the COVID-19 pandemic alone is inadequate to measure the influence of media on individuals in adopting precautionary behaviors against COVID-19, such as vaccine uptake. Certain ind…
View article: Improved Corrosion Resistance and Cytotoxicity of Nickel-based alloy using Novel Plasma processing technique
Improved Corrosion Resistance and Cytotoxicity of Nickel-based alloy using Novel Plasma processing technique Open
Nickel-based (NiCr) alloys are mostly utilized in the dental industry because of their good corrosion resistance, ease of casting, and adequate thermal coefficient of friction with ceramic porcelain. However, leakage of toxic metal ions (N…
View article: An Investigation into Smartphone Usage and Nomophobia among Journalists in Pakistan
An Investigation into Smartphone Usage and Nomophobia among Journalists in Pakistan Open
Background & Study Aim: Nomophobia, a digital-age spinoff, is often linked to smartphone usage with varying degrees of consequences for different segments of the society. Various studies depict that this digital pathology has affected indi…
View article: Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study
Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study Open
Background The World Health Organization has recently raised concerns regarding the low number of people fully vaccinated against COVID-19. The low ratio of fully vaccinated people and the emergence of renewed infectious variants correspon…
View article: Efficacy of TUVA a growth biostimulant growth regulator based on plant origin amino acid blend and its impact on the performance of Tomato, Cucumber, and Paprika (Bell pepper) under Greenhouse Conditions
Efficacy of TUVA a growth biostimulant growth regulator based on plant origin amino acid blend and its impact on the performance of Tomato, Cucumber, and Paprika (Bell pepper) under Greenhouse Conditions Open
In a greenhouse study on tomato, cucumber, and paprika, the effectiveness of TUVA product, a biostimulant and plant growth regulator manufactured from plant-origin amino acids used as organic fertilizer, was assessed. The goal of this stud…
View article: Synthesis of biocompatible coating on Ni-Cr alloy by cathodic cage plasma processing technique as anti-pathogenic bacteria for medicinal applications
Synthesis of biocompatible coating on Ni-Cr alloy by cathodic cage plasma processing technique as anti-pathogenic bacteria for medicinal applications Open
The current research work reports the deposition of titanium-based multilayer coating (TiO/TiN) on Ni-Cr metallic alloy by a cathodic cage plasma processing technique using a titanium cage along with various combinations of gas mixtures i.…
View article: How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism
How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism Open
Digital media has remained problematic during COVID-19 because it has been the source of false and unverified facts. This was particularly evident in the widespread misinformation and confusion regarding the COVID-19 vaccine. Past research…
View article: Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-sectional Study (Preprint)
Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-sectional Study (Preprint) Open
BACKGROUND The World Health Organization has recently raised concerns regarding the low number of people fully vaccinated against COVID-19. The low ratio of fully vaccinated people and the emergence of renewed infectious variants correspo…
View article: Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News, and Religious Fatalism
Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News, and Religious Fatalism Open
Recently, misinformation and disinformation, as well as fake news, have become global threats to public health owing to their role in spreading viral health hazard information. The growing explosive religious fatalistic views presented on …
View article: RETRACTED ARTICLE: Impact of supplemental exogenous lysolecithin on performance, fat digestibility, and lipid metabolites responses in broilers
RETRACTED ARTICLE: Impact of supplemental exogenous lysolecithin on performance, fat digestibility, and lipid metabolites responses in broilers Open
Background: The production and secretion of lipase and bile salt are restricted particularly in young chicks, resulting in a feeble metabolism of lipids as well as oils. Addition of exogenous lysolecithin in the poultry rations may be inco…