Adam Karg
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View article: Mapping Live Sport Media Technologies: Developing a Taxonomy
Mapping Live Sport Media Technologies: Developing a Taxonomy Open
This study presents a comprehensive taxonomy of media technology used in live sport, addressing a critical gap in the sport media and management literature. Despite the growing presence of media technologies in live sport contexts, concept…
View article: Affective Judgement of a Sense of Social Connection: A Scale Refinement Process
Affective Judgement of a Sense of Social Connection: A Scale Refinement Process Open
Social connection is a multidimensional construct approached in various ways, leading to fragmented measurement and ineffective modelling of its dimensions. This study utilised a strengths-based framework to examine items that capture an i…
View article: Social value accumulation through Australian aquatic facilities
Social value accumulation through Australian aquatic facilities Open
Research question Despite being a critical component of public infrastructure, academic research has rarely delved into aquatic facilities as key for acquiring social value. Therefore, this study analyzed how social value is accumulated th…
View article: Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation
Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation Open
Research question One major challenge fitness centres face is high non-renewal rates from members. This study examines which members in a fitness centre are most likely to churn, contributing a novel process of segmentation to guide member…
View article: Profiling the sport consumption attitudes and behaviours of fantasy football players
Profiling the sport consumption attitudes and behaviours of fantasy football players Open
Most sporting codes encourage participation in Fantasy Sport (FS), despite few making direct revenue from it. There is a lack of empirical evidence whether this is good practice, for although FS can increase involvement and education, it m…
View article: The role of gender in determining season-ticket holder satisfaction
The role of gender in determining season-ticket holder satisfaction Open
As professional sports seek to grow their fan base, the motives and behaviours of female sport fans are worth examining. Women are typically under-represented in the fan bases of most professional sports and particularly in the season-tick…
View article: Developing a scale to measure season ticket holder attitudes towards the professional sports club offering
Developing a scale to measure season ticket holder attitudes towards the professional sports club offering Open
Given the importance of season ticket holders (STH) to sporting organisations, we empirically examine a scale for measuring their attitudes to the season ticket product. This involved identifying through qualitative research and past liter…
View article: A comparison of media and live dominant sport consumers
A comparison of media and live dominant sport consumers Open
Consumption of sport through TV and internet broadcasts continues to become more attractive to consumers as a result of improved quality of sport broadcasts, 'live against the gate' broadcasts and the integration of interactive elements wi…
View article: Infrastructure for social connection: researching the existing assets for creating social connectedness and identifying interventions
Infrastructure for social connection: researching the existing assets for creating social connectedness and identifying interventions Open
Social connection is a critical outcome of community-based planning and activity given its ability to positively affect health and wellbeing at the individual and community level. Within communities, people, places, activities and connecti…
View article: Navigating fandom: how user generated content reflected the conflicting emotions of sport’s importance during COVID-19
Navigating fandom: how user generated content reflected the conflicting emotions of sport’s importance during COVID-19 Open
Despite the global cancellations of sport due to COVID-19, the Australian Football League commenced the 2020 season in empty stadiums. It was one of the few sports still being played globally before the league postponed the season days lat…
View article: Exploring the interplay between attitudinal and behavioural determinants of fitness centre member retention
Exploring the interplay between attitudinal and behavioural determinants of fitness centre member retention Open
Purpose: This research explores and evaluates both attitudinal and behavioural determinants of fitness centre member retention. In considering retention predictors prominent in past work, service quality, value and satisfaction are modelle…
View article: Motivations to be active in club-based sport compared to fitness centres
Motivations to be active in club-based sport compared to fitness centres Open
Purpose: Understanding motivations for participation in different types of physical activity and settings has important implications for growing, servicing and retaining participants. The aim of this study was to identify the motivations t…
View article: A systematic review of the wellbeing benefits of being active through leisure and fitness centres
A systematic review of the wellbeing benefits of being active through leisure and fitness centres Open
The aim of this systematic review was to provide an overview of the scientific evidence for psychosocial wellbeing benefits for individuals who are active through settings like leisure centres, gymnasiums or swimming pools. The level of ph…
View article: The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior
The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior Open
Effective consumer segmentation is crucial to accurately address target markets and develop marketing campaigns. Sport industry practitioners increasingly segment their consumers using behavior and attitudinal measures. To accommodate the …
View article: Editorial: The Future of Sport Business
Editorial: The Future of Sport Business Open
EDITORIAL article Front. Sports Act. Living, 24 January 2022Sec. Sports Management, Marketing, and Economics Volume 3 - 2021 | https://doi.org/10.3389/fspor.2021.839520
View article: Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity
Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity Open
Non-fungible tokens (NFTs) are a highly nascent and emerging phenomenon revolutionizing how digital assets are traded. NFTs embody immutable rights to unique digital assets such as digital art and collectibles and are represented as digita…
View article: Disruptor and accelerator: COVID-19's impact on the Australian sport industry
Disruptor and accelerator: COVID-19's impact on the Australian sport industry Open
This report collates experiences and perspectives based on roundtables and interviews conducted with senior sport executives in October-November 2020, six months after the disruption caused by the COVID-19 shutdowns.
View article: Questions of commercial ownership in sport governance : the Super Rugby journey
Questions of commercial ownership in sport governance : the Super Rugby journey Open
Establishing governance structures for Super Rugby in NZ
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\n• How to position its involvement in the newly established Super Rugby competition given its allocation of five teams (franchises).
\n• Establishing governance structures for ea…
View article: Sport Consumer Behavior Research: Improving Our Game
Sport Consumer Behavior Research: Improving Our Game Open
Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research has focused on the nature of sport-related experiences and the benefits sport consumers derive fro…
View article: Sport governance design : exploring ownership changes in rugby union
Sport governance design : exploring ownership changes in rugby union Open
Focus: Ownership changes in the context of governance design
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\n1st Set the scene – different ownership models
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\n2nd Story of Rugby Union’s journey
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\n3rd Where we have got to with the research project and where we want to take it …