Adele Berndt
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View article: Innovation in the esports servicescape: a media business research agenda
Innovation in the esports servicescape: a media business research agenda Open
Esports represent an increasingly influential and innovative component of the global media business landscape. The ever-evolving ecosystem of dynamic new media is driven by a heterogeneous array of stakeholders that co-create value in onli…
View article: The reward crowdfunding campaign management process: an engagement perspective
The reward crowdfunding campaign management process: an engagement perspective Open
Purpose Crowdfunding is an increasingly popular channel for project fundraising for entrepreneurial ventures. Such efforts require fundraisers to develop and manage a crowdfunding campaign over a period of time and several stages. Thus, th…
View article: Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts
Gender differences in leaders’ crisis communication: a sentiment-based analysis of German higher education leaderships’ online posts Open
DATA AVAILABILITY STATEMENT : On reasonable request, the corresponding author will share the article’s data.
View article: Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity
Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity Open
Purpose Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used social media to partic…
View article: Residents’ videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown
Residents’ videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown Open
This paper explores the intersection between sustainability and social media activity by studying how user-generated content (UGC) creation enacted and communicated social sustainability in times of restricted social interaction. The conte…
View article: The interrelationship of family identities, personalities, and expressions on family winery websites
The interrelationship of family identities, personalities, and expressions on family winery websites Open
Purpose Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries us…
View article: Crowd influences in branded communities
Crowd influences in branded communities Open
Consumers are more active than previously and are thus able to co-create a range of experiences with the organisation and members of the community. To date, the emphasis has been on individual influencers and not on the influence that can …
View article: The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis
The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis Open
Gender is a feature of beauty marketing, used in marketing segmentation and communication images, where binary images are predominant. Recently, the social identity of gender has become increasingly nuanced as a more complex set of identit…
View article: Online casinos: advertising and avoidance among Generation Y consumers in Sweden
Online casinos: advertising and avoidance among Generation Y consumers in Sweden Open
Online casinos are one of Sweden’s largest gambling sectors. Increased advertising investment and advertising frequency have sought to attract Generation Y consumers to these casinos, yet it has been suggested that advertising can contribu…
View article: The intention of South Africans to engage in collaborative consumption: The case of Uber
The intention of South Africans to engage in collaborative consumption: The case of Uber Open
Orientation: The idea of collaborative consumption is developing among consumers, where underutilised or excess resources, skills and money are shared among peers for compensation. Collaborative consumption involves sharing, and as such, U…
View article: Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures
Expanding understanding of family social capital in crowdfunding of migrant entrepreneurial ventures Open
Purpose The purpose of this study is to understand the role of the migrant entrepreneur’s social capital and specifically their family social capital in the success of their crowdfunding ventures. Design/methodology/approach This paper dev…
View article: The brand persona of a football manager – the case of Arsène Wenger
The brand persona of a football manager – the case of Arsène Wenger Open
Purpose Sport is an important economic activity, and understanding the role of teams and managers is necessary, yet managers – specifically their brand personas – have been the subject of limited research. The purpose of this research is t…
View article: BREAKFAST GONE BAD … the case of Kellogg’s rice Krispies<sup>®</sup>
BREAKFAST GONE BAD … the case of Kellogg’s rice Krispies<sup>®</sup> Open
Learning outcomes After having discussed the case, the reader will be able to analyse the dangers associated with product changes; contrast various strategic marketing issues that can be considered when implementing changes, including mark…
View article: Brand avoidance – a services perspective
Brand avoidance – a services perspective Open
Purpose The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. Design/methodology/approach …
View article: Shedding light on the use of single and multisensory cues and their effect on consumer behaviours
Shedding light on the use of single and multisensory cues and their effect on consumer behaviours Open
Purpose Retail stores are required to provide a stimulating in-store experience for customers and do this by developing various strategies. One strategy implemented by retailers is the use of sensory cues to encourage consumers to engage w…
View article: THE DEVELOPMENT AND USE OF SHOPPING LISTS IN GROCERY SHOPPING IN SWEDEN
THE DEVELOPMENT AND USE OF SHOPPING LISTS IN GROCERY SHOPPING IN SWEDEN Open
Shopping lists are developed prior to a shopping trip and used in-store, making them part of pre-shopping and in-store behaviour. The purpose of the research was to investigate various factors such as store knowledge and list design that …
View article: Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers
Institutional limits to service dominant logic and servitisation in innovation efforts in newspapers Open
This paper explores the implementation of service-orientated strategies
\nwithin newspapers using SDL and servitisation as theoretical
\ndeparture points. This perspective helps to interpret the
\nadvancements and barriers in the current m…
View article: Service Quality and Customer Satisfaction among Bank Clients in Rwanda
Service Quality and Customer Satisfaction among Bank Clients in Rwanda Open
Despite banking services in Rwanda have low levels of penetration, it is important for banks to focus on providing quality service to their customers. This is due to the effect it has on customer satisfaction and consequently on customer r…
View article: Crowdfunding : The beliefs of Rwandan entrepreneurs
Crowdfunding : The beliefs of Rwandan entrepreneurs Open
Crowdfunding, through the use of Internet platforms, is a relatively recent development that has attracted both interest among entrepreneurs and investors. Recent figures suggest approximately $34.4 billion was raised in 2015, making crowd…
View article: COMPREHENSION OF MARKETING RESEARCH TEXTS AMONG SOUTH AFRICAN STUDENTS: AN INVESTIGATION
COMPREHENSION OF MARKETING RESEARCH TEXTS AMONG SOUTH AFRICAN STUDENTS: AN INVESTIGATION Open
Reading is a skill people require to successfully operate in all spheres of life. Mastering this skill is even more critical when pursuing academic studies. This particular study investigated the reading comprehension of final year undergr…