Adika Iftitah Rizqillah
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View article: Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024
Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024 Open
This research aims to analyze the factors influencing the intention to purchase halal cosmetics and to identify research trends in this sector from 2018 to 2024. Using the Systematic Literature Review (SLR) method guided by the PRISMA fram…
View article: MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review
MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review Open
This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature revie…