Aditya Pandowo
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View article: Does audit quality mediate the effect of information technology and competence on internal audit effectiveness?
Does audit quality mediate the effect of information technology and competence on internal audit effectiveness? Open
The effectiveness of the internal audit function plays a vital role in the government system’s detection of all fraud risks in an organization. Therefore, this study aims to examine the effects of information technology, competence and pro…
View article: ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA:
ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA: Open
This study aims to explore the antecedents of compulsive buying patterns derived from a brand's emotional factors such as credibility, prestige, trust, and brand familiarity. This study also explores other possible roles of brand trust and…
View article: Pendampingan Optimalisasi Social Commerce Bagi UMKM di Kelurahan Wangurer Barat Kota Bitung
Pendampingan Optimalisasi Social Commerce Bagi UMKM di Kelurahan Wangurer Barat Kota Bitung Open
Penggunaan teknologi informasi sebagai alat penunjang promosi menjadi semakin hegemonik semenjak Covid 19 melanda dunia. Perpindahan pola pembelian secara daring turut mendukung percepatan penggunaan social commerce. Sesuai dengan visi dan…
View article: NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI
NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI Open
The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a tot…
View article: Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants
Antecedents of Customer Satisfaction in Increasing Muslim Customer Loyalty in Halal Restaurants Open
This research integrates product quality and perceived price with halal labeling to increase insight into purchasing behavior in consuming halal products. This study aims to explore the role of Muslim consumer satisfaction as well as i…
View article: Social Commerce Surge: The Fusion of Shopping and Social Media
Social Commerce Surge: The Fusion of Shopping and Social Media Open
This study investigates the dynamics of social commerce within PT. Manado Jaya Lestari, focusing on the influence of Social Media Engagement and E-commerce Features on Consumer Trust and Purchasing Behavior. A sample of 100 consumers was s…
View article: Pemasaran sosial pada Generasi Z: Efek ulasan konsumen, selebriti endorser, dan kepercayaan merek
Pemasaran sosial pada Generasi Z: Efek ulasan konsumen, selebriti endorser, dan kepercayaan merek Open
The purpose of the current study is to investigate the determinants of purchase intention in Generation Z through social media marketing. Using a quantitative approach, as many as 124 respondents were drawn using purposive sampling techniq…
View article: ASSISTANCE FOR MICRO SMALL, AND MEDIUM ENTERPRISES THROUGH LEARNING HOW TO MAKE FINANCIAL REPORTS AND TAX AWARENESS IN MADIDIR WERU VILLAGE
ASSISTANCE FOR MICRO SMALL, AND MEDIUM ENTERPRISES THROUGH LEARNING HOW TO MAKE FINANCIAL REPORTS AND TAX AWARENESS IN MADIDIR WERU VILLAGE Open
The purpose of this activity is to provide progress for Micro Small Medium Enterprises actors in proper financial planning and management to improve the income and increase knowledge about taxes. It is found many beginner MSME business peo…
View article: Pengaruh Teknologi Informasi Terhadap Efektivitas Audit Internal: Efek Mediasi Kualitas Audit
Pengaruh Teknologi Informasi Terhadap Efektivitas Audit Internal: Efek Mediasi Kualitas Audit Open
Efektivitas fungsi audit internal merupakan bagian penting dalam sistem pemerintahan karena mampu mendeteksi semua risiko kecurangan dalam organisasi sehingga perlu untuk diteliti. Penelitian ini bertujuan untuk menguji pengaruh teknologi …
View article: CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT
CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT Open
Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk…
View article: Pengaruh Electronic Word-of-Mouth terhadap Minat Beli pada Produk Scarlett dengan Kesadaran Merek sebagai Variabel Mediasi
Pengaruh Electronic Word-of-Mouth terhadap Minat Beli pada Produk Scarlett dengan Kesadaran Merek sebagai Variabel Mediasi Open
Penelitian ini bertujuan untuk membahas dan menganalisis pengaruh langsung electronic word-of-mouth (e-WOM) terhadap minat beli, pengaruh langsung e-WOM terhadap kesadaran merek, pengaruh langsung kesadaran merek terhadap minat beli, dan p…
View article: Pengaruh Persepsi Dukungan Oganisasi dan Komitmen Afektif terhadap Niat untuk Keluar pada Hotel Sintesa Peninsula Manado
Pengaruh Persepsi Dukungan Oganisasi dan Komitmen Afektif terhadap Niat untuk Keluar pada Hotel Sintesa Peninsula Manado Open
Di era globalisasi saat ini, perusahaan dituntut untuk memiliki daya saing tinggi khususnya sumber daya manusia yang merupakan salah satu elemen penting dalam suatu perusahaan. Namun, ada beberapa faktor yang mempengaruhi niat untuk keluar…
View article: Purchase Intention of Second-Hand: A Case Study of Generation Z
Purchase Intention of Second-Hand: A Case Study of Generation Z Open
a lower price than new products. The increase in second-hand purchases cannot be separated from Generation Z consumers, who also turn out to be consumers who buy second-hand products where they started buying second-hand three years ago. G…
View article: Pengaruh Aktivitas Persediaan, Aktivitas Piutang, dan Solvabilitas terhadap Profitabilitas pada Perusahaan Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2019
Pengaruh Aktivitas Persediaan, Aktivitas Piutang, dan Solvabilitas terhadap Profitabilitas pada Perusahaan Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2019 Open
Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh dan berapa besar pengaruh perputaran persediaan, perputaran piutang, dan solvabilitas terhadap profitabilitas. Dengan menggunakan metode purposive sampling, sejumlah 33…
View article: Persepsi Sosial Masyarakat Sulawesi Utara Di Saat Pandemi Covid-19
Persepsi Sosial Masyarakat Sulawesi Utara Di Saat Pandemi Covid-19 Open
Tujuan penelitian ini untuk mengeksplorasi persepsi masyarakat atas pandemic Covid-19 dan dampak yang terjadi. Fenomena panic buying dan consumer hoarding turut dielaborasi sebagai titik akhir pandemic Covid-19. Sebanyak 220 responden dija…
View article: Pengaruh Prestise Merek Dan Kepercayaan Merek Terhadap Harga Premium: Peran Cinta Merek Sebagai Variabel Pemoderasi
Pengaruh Prestise Merek Dan Kepercayaan Merek Terhadap Harga Premium: Peran Cinta Merek Sebagai Variabel Pemoderasi Open
Tujuan penelitian adalah untuk mengeksplorasi pengaruh prestise merek dan kepercayaan merek terhadap cinta merek dan harga premium. Pelanggan yang memegang merek bergengsi sangat dipercaya bahwa merek tersebut akan meningkatkan nilai-nilai…
View article: Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen Pengguna Layanan Pembelian Secara Daring: Peran Kepuasan Konsumen Sebagai Mediator
Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen Pengguna Layanan Pembelian Secara Daring: Peran Kepuasan Konsumen Sebagai Mediator Open
The purpose of this study is to analyze the influence of several antecedents of customer satisfaction in the online shopping industry, namely site design, time savings, product variation, and shipping performance, and its consequence on cu…
View article: Servisscape in the Finest Cinema
Servisscape in the Finest Cinema Open
The aim of the study is to investigate the consequences of servicescape and to explore the application of it in the premium cinema. Several stimuli related to cinemas’ physical attraction are added to determine their relation such as ambia…
View article: The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city Open
The purpose of this study was to determine and analyse 1) the effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of situational factor, store atmosphere, sales promotion…
View article: How to Create Brand Love in Private Label: The Role of Satisfaction as Intervening Variable
How to Create Brand Love in Private Label: The Role of Satisfaction as Intervening Variable Open
How to Create Brand Love in Private Label: The Role of Satisfaction as Intervening Variable Aditya Pandowo Abstract Private brand is a store own brand that sold products only by its store. A store usually sold its brand with lower price th…