Ady Milman
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View article: Cultural sustainability in hospitality and tourism: toward a holistic framework
Cultural sustainability in hospitality and tourism: toward a holistic framework Open
Purpose This paper proposes a holistic framework that identifies factors at micro-, meso- and macro-levels and their impacts on the development and evolution of cultural sustainability in hospitality and tourism. Design/methodology/approac…
View article: Modeling brand color emotions, perceived brand creativity, perceived value, and brand loyalty in the context of theme parks
Modeling brand color emotions, perceived brand creativity, perceived value, and brand loyalty in the context of theme parks Open
Purpose The purpose of this study is to identify the influence of perceived brand color emotions on perceived brand creativity, assess the influence of perceived brand creativity on utilitarian and hedonic values, measure the impact of hed…
View article: How Could Robots Improve the Customer Experience at a Theme Park
How Could Robots Improve the Customer Experience at a Theme Park Open
Technology is moving fast, and accordingly, robots are being successfully integrated into several hospitality organizations to improve customer experiences. Theme parks could benefit from robots, to provide efficient and cost-effective ser…
View article: Theme Park Experience: Factors Explaining Amount of Pleasure from a Visit, Time Allocation for Activities, Perceived Value, Queuing Quality, Satisfaction, and Loyalty
Theme Park Experience: Factors Explaining Amount of Pleasure from a Visit, Time Allocation for Activities, Perceived Value, Queuing Quality, Satisfaction, and Loyalty Open
A considerable amount of literature describes concepts that predict theme park visitor behavior. Although previous studies made an effort to measure the impact of several variables on theme park visitors’ loyalty, there is a lack of empiri…