2021-01-01
How Could Robots Improve the Customer Experience at a Theme Park
2021-01-01 • Ady Milman, Asli D.A. Tasci, Tingting Zhang
Technology is moving fast, and accordingly, robots are being successfully integrated into several hospitality organizations to improve customer experiences. Theme parks could benefit from robots, to provide efficient and cost-effective services. Yet, there is a lack of research investigating customer perceptions of robots in theme parks. Dr. Ady Milman, Dr. Asli Tasci, and Dr. Tingting Zhang, from UCF Rosen College of Hospitality Management, conducted the first investigation into how certain robotic qualities infl…