Aisha Farid
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View article: Mob Violence in Pakistan: A Discursive Socio-Cognitive Critical Discourse Analysis of Media Narratives
Mob Violence in Pakistan: A Discursive Socio-Cognitive Critical Discourse Analysis of Media Narratives Open
This study examined media narratives in Pakistan in the context of mob violence. The study aimed to investigate the effects of linguistic patterns, discourse production, and hidden motives behind media narratives on mob violence. The study…
View article: A Critical Discourse Analysis of Fair & Lovely's Rebranding: Beauty Ideas and Ideological Shifts Through Fairclough's Model
A Critical Discourse Analysis of Fair & Lovely's Rebranding: Beauty Ideas and Ideological Shifts Through Fairclough's Model Open
The study is an in-depth and critical analysis of the rebranding of Fair & Lovely to Glow & Lovely through the lens of Norman Fairclough's Critical Discourse Analysis (CDA) model. The authors argue that the rebranding is a discursive move …
View article: Language and Gender in Pakistan: A Social Constructionist Approach
Language and Gender in Pakistan: A Social Constructionist Approach Open
Gender and language are two different topics but are connected or related in every department and field, specifically linguistics. It is becoming an exciting approach for linguistics researchers to find their relationships and how they dep…
View article: English Code Switching and Mental Flexibility in Pakistani Multilingual Landscape: A Correlational Exploratory Study
English Code Switching and Mental Flexibility in Pakistani Multilingual Landscape: A Correlational Exploratory Study Open
In the multilingual environment of Pakistan, code switching is a common and purposeful communicative occurrence/strategy. The current research intends to investigate the connection between English code switching and mental flexibility amon…
View article: Exploring the Roles of Taglines in Pakistani Political Discourse: A Socio-Cognitive Analysis
Exploring the Roles of Taglines in Pakistani Political Discourse: A Socio-Cognitive Analysis Open
The study explores the role of taglines in Pakistani Political Discourse through the lens of the socio-cognitive model and ideological square model, examining the nature of taglines and their influence on people's minds. Taglines are preci…
View article: GENDERLECT ON SOCIAL MEDIA: A PRAGMA STYLISTIC ANALYSIS OF GENDER-BASED LANGUAGE USE IN AURAT MARCH
GENDERLECT ON SOCIAL MEDIA: A PRAGMA STYLISTIC ANALYSIS OF GENDER-BASED LANGUAGE USE IN AURAT MARCH Open
This study investigates genderlect and its implications for gender discourse through Pragmastylistic analysis of social media posts, placards, and slogans used during the Aurat March. A pragma-stylistic analysis focuses upon how pragmatic …
View article: SILENCING VOICES, SCRIPTING FEMININITIES: A CRITICAL DISCOURSE ANALYSIS OF POWER AND GENDER IN PAKISTANI DRAMAS
SILENCING VOICES, SCRIPTING FEMININITIES: A CRITICAL DISCOURSE ANALYSIS OF POWER AND GENDER IN PAKISTANI DRAMAS Open
This study employs critical discourse analysis to investigate how Pakistani dramas construct, silence and contest gender power relations over dialogues and narrative techniques. The data consists of selected dialogues from the Duniyapur an…
View article: Islamic Socialism and Communist Socialism: A Review of Comparative Analytical Studies
Islamic Socialism and Communist Socialism: A Review of Comparative Analytical Studies Open
The paper reviews studies that compare Communist Socialism and Islamic Socialism to explore how Islamic Socialism is a viable alternative to both Communism and Capitalism. It investigates the shortcomings of Capitalism, which caused the em…
View article: Use of Figurative Language in Brand Taglines: A Stylistic Analysis
Use of Figurative Language in Brand Taglines: A Stylistic Analysis Open
This study explores the use of figurative language in brand taglines, focusing on how stylistic devices like hyperbole, metaphor, personification, parallelism, and symbolism enhance marketing communication. Through a qualitative analysis o…
View article: Sociolinguistic Analysis of TED Talk “We Should All Be Feminists”: A Feministic Perspective
Sociolinguistic Analysis of TED Talk “We Should All Be Feminists”: A Feministic Perspective Open
This research paper examines the complex interplay between language, feminism and social expectations through the sociolinguistic analysis of “TED talk ‘We Should All Be Feminists’ by Chimamanda Ngozi Adichie,” taken as a sample. The dialo…
View article: Celebrities’ Debunking Rumours and Misinterpretations: A Case Study of BTS’ Namjoon’s Letter on Weverse Through Pragmastylistic Analysis
Celebrities’ Debunking Rumours and Misinterpretations: A Case Study of BTS’ Namjoon’s Letter on Weverse Through Pragmastylistic Analysis Open
The phenomenon of debunking rumours and misinterpretations has been investigated in its general terms without considering celebrities’ emotions through linguistic expressions and speech acts. This research aimed to conduct a case study inc…
View article: A Sociolinguistic Analysis of Language Styles of Pakistani Teenage Instagram Users
A Sociolinguistic Analysis of Language Styles of Pakistani Teenage Instagram Users Open
The objective of this research is to identify the language styles used by teenage Instagram users in Pakistan and their frequency. 'Style' refers to the language variation used based on the degree of formality or informality of the situati…
View article: Error Analysis of Punjabi ESL Learners' Imperative's Direct and Indirect Narration
Error Analysis of Punjabi ESL Learners' Imperative's Direct and Indirect Narration Open
This paper aimed to identify and analyze errors in the direct and indirect narration of imperative sentences committed by Punjabi adult English language learners. For this purpose, 256 students of intermediate level were selected randomly …
View article: Evaluation of Children with Autism Spectrum Disorder by using Common Brief Core Sets of International Classification of Functioning, Disability, and Health for Children and Youth (ICF-CY)
Evaluation of Children with Autism Spectrum Disorder by using Common Brief Core Sets of International Classification of Functioning, Disability, and Health for Children and Youth (ICF-CY) Open
Objective: To evaluate children with Autism Spectrum Disorder (ASD) by using Common Brief Core Sets of International Classification of Functioning, Disability, and Health for Children and Youth (ICF-CY)
Study Design: Cross-sectional study…
View article: Power And Identity In Taylor Swift's Song, 'Look What You Made Me Do': A Deconstructive Analysis
Power And Identity In Taylor Swift's Song, 'Look What You Made Me Do': A Deconstructive Analysis Open
In this paper, we analyze Taylor Swift's song 'look what you made me do' using Derrida's deconstructive approach to identify hidden meanings and assumptions and explore the role of language in shaping them. We examine the lyrics to detect …
View article: Feminism in the Poem "A Century Later" by Imtiaz Dharker: A Deconstructive Analysis
Feminism in the Poem "A Century Later" by Imtiaz Dharker: A Deconstructive Analysis Open
This paper analyzes Imtiaz Dharker's poem 'A Century Later' using the critical perspective of deconstruction. Through a qualitative method, the poem's dissemination and flickering of meaning are deconstructed to derive a new sense in the c…
View article: Assessment of Children with Cerebral Palsy Using Common Brief Core Set of International Classification of Functioning, Disability and Health for Children and Youth (ICF-CY)
Assessment of Children with Cerebral Palsy Using Common Brief Core Set of International Classification of Functioning, Disability and Health for Children and Youth (ICF-CY) Open
Objective: To assess children with cerebral palsy using the Common Brief Core Set of International Classification of Functioning, Disability and Health for Children and Youth (ICF-CY).
Study Design: Cross-sectional study
Place and Durati…
View article: Parenting Practices and Aggression in Childhood Behaviour Disorders
Parenting Practices and Aggression in Childhood Behaviour Disorders Open
Objective: To determine the association between parenting practices and aggression in children with behaviour disorders.
Study Design: Cross-sectional study.
Place and Duration of Study: Children Hospital and Institute of Child Health, L…
View article: Language and Identity of Colonized: A Stylistic Analysis of Poetic Work of Agha Shahid Ali
Language and Identity of Colonized: A Stylistic Analysis of Poetic Work of Agha Shahid Ali Open
Stylistics as an interdisciplinary field of study has evolved over the years as it encompasses theories and approaches of contemporary times from language, literature, sociology, pedagogy, psychology, and anthropology. Since the core to st…
View article: Role of Direct Method Vs Grammar Translation Method in Teaching English to Adult Learners in Pakistan
Role of Direct Method Vs Grammar Translation Method in Teaching English to Adult Learners in Pakistan Open
This paper traces the impact of Translation Method and the Direct Method on adult language learners in Pakistan. It points out the major emotional and psychological factors related to the medium of instruction in the class. It explores whe…
View article: An Exploration of Muhammadu Bukhari’s Socio-Political Cognition through Stylistic Analysis
An Exploration of Muhammadu Bukhari’s Socio-Political Cognition through Stylistic Analysis Open
Political discourse is a recent but increasingly exciting field of study. The political discourse offers much scope for interdisciplinary research. This current study is a stylistic analysis of the Inaugural speech delivered by Nigerian Pr…
View article: A critical discourse analysis of impact of code-switching on modern adult language learners’ motivation in Pakistan
A critical discourse analysis of impact of code-switching on modern adult language learners’ motivation in Pakistan Open
This research yields a review on demotivation among students due to poor language skills resulting in less participation in classrooms. It provides code-switching, the alternating use of languages in the discourse, as a solution to this pr…
View article: Imran Khan’s Speech at UNGA: A Reflection on Us vs. Them Divide Using Fairclough’s 3D Model in CDA
Imran Khan’s Speech at UNGA: A Reflection on Us vs. Them Divide Using Fairclough’s 3D Model in CDA Open
Critical Discourse Analysis views language in use as a kind of social practice, it is often applied to political language (discourse— text, talk, and/or visual), including public speeches. This paper critically analyzes the speech by the P…
View article: A Review of Effective Reading Strategies to Teach Text Comprehension to Adult English Language Learners
A Review of Effective Reading Strategies to Teach Text Comprehension to Adult English Language Learners Open
This paper reviews the reading strategies and their theoretical perspectives in reading comprehension inside/outside the classroom. Reading strategies aim to build vocabulary and help integrate the existing knowledge of the readers/learner…
View article: Students' Motivation in English Language Learning (ELL): An Exploratory Study of Motivation-al Factors for EFL and ESL Adult Learners
Students' Motivation in English Language Learning (ELL): An Exploratory Study of Motivation-al Factors for EFL and ESL Adult Learners Open
This study analyzed adult learners’ motivation in learning English from two diametrically different paradigms viz., the EFL (English as a Foreign Language) from Saudi Arabia and the ESL (English as a Second Language) from Pakistan. The qua…
View article: RISK FACTORS IN CHILDREN PRESENTING WITH DEVELOPMENTAL DELAY
RISK FACTORS IN CHILDREN PRESENTING WITH DEVELOPMENTAL DELAY Open
Objective: To determine the risk factors in children presenting with developmental delay coming to the tertiary care hospital. Study Design: Case control study. Place and Duration of Study: The Children’s Hospital and Institute of Child He…
View article: Teachers' Error Treatment Practices and Perceptions in Teaching English to Adult EFL Learners in Saudi Arabia: A Gender-Based Qualitative Study
Teachers' Error Treatment Practices and Perceptions in Teaching English to Adult EFL Learners in Saudi Arabia: A Gender-Based Qualitative Study Open
This paper explores error treatment practices in teaching English to Saudi adult English Language learners. In this genderbased qualitative study, thirty-six male and twenty-four female teachers were interviewed, using Hendrickson's (1978)…
View article: Teachers' Error Treatment Practices and Perceptions in Teaching English to Adult EFL Learners in Saudi Arabia: A Gender-Based Qualitative Study
Teachers' Error Treatment Practices and Perceptions in Teaching English to Adult EFL Learners in Saudi Arabia: A Gender-Based Qualitative Study Open
This paper explores error treatment practices in teaching English to Saudi adult English Language learners. In this genderbased qualitative study, thirty-six male and twenty-four female teachers were interviewed, using Hendrickson's (1978)…
View article: Interactive Teaching to EFL Learners in Saudi Arabia and ESL Learners in Pakistan: Issues and Implications
Interactive Teaching to EFL Learners in Saudi Arabia and ESL Learners in Pakistan: Issues and Implications Open
The study aims to explore how far interactive teaching can produce desirable learning outcomes in educational institutions in Saudi Arabia with EFL paradigm and no scope of social interlocutions in English language in most of the areas. Th…
View article: Use of Saudi EFL Adult Learners’ L1 to Address Foreign Language Classroom Anxiety
Use of Saudi EFL Adult Learners’ L1 to Address Foreign Language Classroom Anxiety Open
This study highlights the major emotional and psychological factors related to the medium of instruction (use of First Language (L1) in the classroom) in the domain of bilingual education for adult Saudi English as foreign language (EFL) l…