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View article: The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis
The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis Open
This study is among the first to investigate how national origin cues influence visual attention and perception in HPV vaccine advertisements, using eye-tracking technology to provide objective insights into consumer responses. By integrat…
View article: Spirals of knowledge in geographical indications: the brazilian wine sector case
Spirals of knowledge in geographical indications: the brazilian wine sector case Open
Purpose: This paper aims to verify how the construction of spirals of knowledge of geographical indications occurs in the Brazilian wine sector and to identify the conversion of the knowledge of Geographical Indication (GI) from tacit to e…
View article: KEY RESULT OBJECTIVES IN GEOGRAPHICAL INDICATIONS:
KEY RESULT OBJECTIVES IN GEOGRAPHICAL INDICATIONS: Open
The objective of this reserach is to propose a framework of elements for the analysis of the organizational performance of Geographical Indications in the light of international studies. To this end, based on an integrative review of the l…
View article: Proposal for modeling the experimental process for Neuromarketing research using the electroencephalography tool
Proposal for modeling the experimental process for Neuromarketing research using the electroencephalography tool Open
Purpose of the study: To propose a model of the experimental process for Neuromarketing research using electroencephalography (EEG). Methodology: The model was elaborated from the methodological description of the 30 articles found on Neur…
View article: Untargeted metabolomic approach based on UHPL-ESI-HRMS to investigate metabolic profiles of different Coffea species and terroir
Untargeted metabolomic approach based on UHPL-ESI-HRMS to investigate metabolic profiles of different Coffea species and terroir Open
Coffee ( Coffea spp) has evolved from an agricultural commodity to a specialty beverage, regarding the product’s trading, appreciation, philosophies, and purposes of consumption. Consequently, part of the coffee industry has focused on the…
View article: RELATION BETWEEN CONSUMPTION AND FEAR OF COVID-19: A BRAZILIAN POST-VACCINE PERSPECTIVE
RELATION BETWEEN CONSUMPTION AND FEAR OF COVID-19: A BRAZILIAN POST-VACCINE PERSPECTIVE Open
Seventeen months after the decree of the COVID-19 pandemic, there is a different panorama about the influence of the new Coronavirus and its influence on social and consumption behavior. Thus, this study aims to verify changes in the feeli…
View article: Transaction costs economics and geographical indications: a systematic analysis of the literature
Transaction costs economics and geographical indications: a systematic analysis of the literature Open
Transaction Cost Economics (TCE) is one of the most applied economic theories to studies of agrifood chains, especially for presenting approaches that analyze the role of institutions in the relationship between organizations, making it co…
View article: CHINA’S REPUTATION IN THE USA: STRATEGIES FOR CONSUMERS
CHINA’S REPUTATION IN THE USA: STRATEGIES FOR CONSUMERS Open
This research aimed to analyze China’s reputation by measuring its Country Brand Equity’s (CBE). A survey was undertaken with American consumers and structural equation modelling was conducted. Findings indicated the following dimensions o…
View article: Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions
Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions Open
Purpose This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. Design/methodology/approach This research considered th…
View article: Offensiveness of controversial products for students of three different fields of study in Brazil
Offensiveness of controversial products for students of three different fields of study in Brazil Open
Purpose: investigate the offensiveness of controversial products in Brazil, especially the influence of the field of study. Design/methodology/approach: a questionnaire with 11 controversial products was conventionally answered by a sample…
View article: Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations
Rio 2016 Olympic Games: Brand and the reciprocal effects of touristic destinations Open
This study analyzes the effect of Brazil's national tourism brand on the image of Rio de Janeiro as the host city of the 2016 Olympic Games, and the reciprocal effect of Rio de Janeiro on Brazil, considering both as tourist destinations. A…
View article: Indicação geográfica como recurso estratégico de marca na vitivinicultura do Rio Grande do Sul/Brasil
Indicação geográfica como recurso estratégico de marca na vitivinicultura do Rio Grande do Sul/Brasil Open
Purpose: Geographical indications (GIs) are considered a type of brand that is shared by companies in the same sector in order to highlight the origin of a product and have its quality recognized. They have been widely used in the wine sec…
View article: Branding cities, regions and countries: the roadmap of place brand equity
Branding cities, regions and countries: the roadmap of place brand equity Open
Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value. Design/methodology/approach By interviewing interna…
View article: Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement Open
Purpose This study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective of gender and the level of involvement. Design/methodology/a…
View article: RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN
RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN Open
The present study approaches the advantages and risks related to private labels under a retailers’ perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a lar…
View article: THE USE OF BRAZILIAN PRODUCTS’ COUNTRY OF ORIGIN INFORMATION AS A SOURCE OF COMPETITIVE ADVANTAGE IN EXTERNAL MARKETS
THE USE OF BRAZILIAN PRODUCTS’ COUNTRY OF ORIGIN INFORMATION AS A SOURCE OF COMPETITIVE ADVANTAGE IN EXTERNAL MARKETS Open
In an increasingly competitive global market, it has become harder to establish a competitive advantage. The notion that superior performance demands that a firm acquires and retains an advantage over competition is central to the contempo…
View article: Country Brand Equity: The Role of Image and Reputation
Country Brand Equity: The Role of Image and Reputation Open
Country brand equity (CBE) is expanding in theory and in practice; however, little has been published on its conceptualization. By incorporating ‘reputation’ into the place brand equity construct at a country level, we provide a theoretica…
View article: Visual attention to the Logos of Popular and Unknown Brands: An Eye-tracking Study during Decision-making
Visual attention to the Logos of Popular and Unknown Brands: An Eye-tracking Study during Decision-making Open
A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tr…
View article: Gender differences: visual attention and attitude toward advertisements
Gender differences: visual attention and attitude toward advertisements Open
Purpose This study examines the differences between genders in visual attention and attitudes toward different types of advertisements. Design/methodology/approach An experimental design using a structured questionnaire and six print adver…
View article: Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors
Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors Open
Purpose This paper aimed to verify the most important factors (cognitive and affective dimensions) perceived in Rio de Janeiro’s image as the host city of the 2016 Olympic Games and to identify the factors that predict better the overall c…
View article: Country Brand Equity: The Role of Image and Reputation
Country Brand Equity: The Role of Image and Reputation Open
Country brand equity (CBE) is expanding in theory and in practice; however, little has been published on its conceptualization. By incorporating 'reputation' into the place brand equity construct at a country level, we provide a theoretica…
View article: Organic and sponsored ads: study on online purchase intent and visual behaviour
Organic and sponsored ads: study on online purchase intent and visual behaviour Open
Studies have focused on ads on search pages and user interactions, but without considering the types of attention. This study aims to verify how the relationship between attention to organic and sponsored ads and types of visual behaviour …
View article: Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality
Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality Open
Purpose The purpose of this paper is to identify the characteristics of Brazilian personality, associating them with the cordial man of the book Raízes do Brasil ( Roots of Brazil ). In addition, it aims to present an agenda for future man…
View article: Development of sectoral brands with emphasis on structure and processes
Development of sectoral brands with emphasis on structure and processes Open
Purpose Sectoral brand management processes have presented planning, development and implementation challenges. With the aim of reducing these managerial problems, the purpose of this paper is to revise the structure and the processes of t…
View article: Relationship between country brand and internationalization: a literature review
Relationship between country brand and internationalization: a literature review Open
Purpose The purpose of this paper is to explain a possible relationship between the country brand and internationalization topics, searching in the literature the possible connections between them. Design/methodology/approach An integrativ…
View article: Marketing communications via celebrity endorsement: an integrative review
Marketing communications via celebrity endorsement: an integrative review Open
Purpose The purpose of this paper is to perform an integrative analysis, mapping the main areas of the celebrity endorsement literature of the last 20 years, offering a taxonomy of subject subareas and a research agenda for the topic. Desi…
View article: Neuromarketing and its implications for operations management: an experiment with two brands of beer
Neuromarketing and its implications for operations management: an experiment with two brands of beer Open
Neuromarketing and neurophysiology of consumer behavior and sensory experiences are growing in research results and importance to the operations activities due to the possibility of designing products and processes that are more suitable t…
View article: Neuromarketing and its implications for operations management: an experiment with two brands of beer
Neuromarketing and its implications for operations management: an experiment with two brands of beer Open
Neuromarketing and neurophysiology of consumer behavior and sensory experiences are growing in research results and importance to the operations activities due to the possibility of designing products and processes that are more suitable t…
View article: Construction and operationalisation of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders
Construction and operationalisation of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders Open
The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government ag…