Anna Rogala
YOU?
Author Swipe
View article: In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well
In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well Open
This paper aims to identify the relation between food consumption and well-being, and the level of well-being depending on a diet followed. Moreover, we analyze whether people driven by single motives, such as the health, pleasure or socia…
View article: Consumer 4.0 on the food market
Consumer 4.0 on the food market Open
cases of the use of influencer marketing for building a food brand image on social media.The study confirms the considerable degree to which influencer-experts affect consumers who follow healthy trends, and the pandemic even intensified t…
View article: New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors
New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors Open
Purpose: The main purpose of this paper was to analyze the information behaviors of modern consumers from the perspective of companies’ activities in the sphere of marketing communication, taking into account new concepts which had emerged…
View article: On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification
On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification Open
Purpose – The purpose of this paper was to take a critical look at the FWB concept and the possibilities of its empirical verification, aimed at identifying limitations and difficulties in measurement.
\nDesign/Methodology/Approach – The c…
View article: The Utility of Neuromarketing in Surveying the Ethnocentric Attitudes of Consumers
The Utility of Neuromarketing in Surveying the Ethnocentric Attitudes of Consumers Open
Celem artykułu jest wskazanie możliwości wykorzystania metod neuromarketingowych, takich jak eyetracking, badanie EEG, GSR czy miografia, do określenia postaw etnocentrycznych konsumentów, przejawiających się preferowaniem produktów rodzim…
View article: Information Behaviors of Contemporary Consumers ‒ Implications for Marketing Communication Activities
Information Behaviors of Contemporary Consumers ‒ Implications for Marketing Communication Activities Open
Celem artykułu jest analiza zachowań informacyjnych współczesnych konsumentów oraz wynikające z tego implikacje dla działań organizacji w zakresie komunikacji marketingowej. W artykule omówiono wyniki badań przeprowadzonych w formie ustruk…
View article: Etnocentryzm konsumencki w ujęciu lokalnym jako czynnik rozwoju rynku żywności ekologicznej w Polsce
Etnocentryzm konsumencki w ujęciu lokalnym jako czynnik rozwoju rynku żywności ekologicznej w Polsce Open
This study focused on the ethnocentric attitudes’ impact in terms of ecological food’s local shopping. The ecological food market in Poland is growing very dynamically. The pace of this growth is assessed at 10-20% per annum, but in compar…
View article: Identifying the portrayal of 50+ consumers in Polish print advertising
Identifying the portrayal of 50+ consumers in Polish print advertising Open
: This article raises an issue of consumers at the age of 50+. The role of this market segment is constantly growing in Poland, but despite of this, it is still hard to identify this wide consumer group. Therefore, the aim of the paper is …
View article: Consumer Innovation and Senior Consumers’ Behaviour – Research Results
Consumer Innovation and Senior Consumers’ Behaviour – Research Results Open
The aim of this paper is to get to know an innovative behaviour of elderly consumers and their willingness to purchase innovative technology products, for example mobile phones. The novelty of this article is both the research subject exam…