Anthony Patterson
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View article: Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking
Beyond the Body Productive: Exploring the Transformative Potential of Self-Tracking Open
Previous studies of self-tracking often focus on themes such as control, surveillance and the production of self-optimising neoliberal subjects. This article extends understanding by exploring the affective capacities of self-tracking in f…
View article: “If you like your history horrible”: The obscene supplementarity of thanatourism
“If you like your history horrible”: The obscene supplementarity of thanatourism Open
By examining witch tourism in Lancashire, England, this paper reveals the ideological role that dark histories fulfil for consumer culture. Drawing on ethnographic fieldwork, we explore thanatourism as a means for 'post-historical' subject…
View article: Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange
Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange Open
This article investigates the dynamics of long-term gift exchange between British mothers and their adult daughters, delving into the processes behind dyadic gift giving. Through 54 comprehensive interviews, we elaborate the micropolitics …
View article: Revenants in the marketplace: A hauntology of retrocorporation
Revenants in the marketplace: A hauntology of retrocorporation Open
Drawing upon a cultural-historical reading of the witch, we discuss how modern capitalism is chronically haunted by obstreperous vestiges of what preceded it yet remains proficient in assimilating all that returns to challenge it. By adapt…
View article: How Do Unsustainable Practices Remain Dominant? A Practice Theory Reinterpretation of Gramsci
How Do Unsustainable Practices Remain Dominant? A Practice Theory Reinterpretation of Gramsci Open
Sociological studies of sustainable transformation have highlighted the relevance of ‘unequal’ and ‘uneven’ transformation dynamics. We argue that a practice-based approach provides far more insight into such unequal dynamics than currentl…
View article: Re‐ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid‐19
Re‐ordering Motherhood and Employment: Mobilizing ‘Mums Everywhere’ during Covid‐19 Open
This paper explores the impact of the ‘mobilization’ of employed mothers by the UK government to home‐school and care for children while performing paid work at home, in order to limit Covid‐19 transmission. Drawing upon actor network theo…
View article: Me-search? Search me! A new twist in the tale of introspection
Me-search? Search me! A new twist in the tale of introspection Open
According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Steph…
View article: Raising the dead: on brands that go bump in the night
Raising the dead: on brands that go bump in the night Open
Many brands have been obliterated by the ‘death of the high street’ and many more have had near-death experiences. This paper applies Derrida’s ‘hauntology’ to Hollister, a high-flying fashion brand that fell from grace. Although it remain…
View article: Replaced by a Robot: Service Implications in the Age of the Machine
Replaced by a Robot: Service Implications in the Age of the Machine Open
Service organizations, emboldened by the imperative to innovate, are increasingly introducing robots to frontline service encounters. However, as they augment or substitute human employees with robots, they may struggle to convince a distr…
View article: The allure of celebrities: unpacking their polysemic consumer appeal
The allure of celebrities: unpacking their polysemic consumer appeal Open
Purpose This paper aims to explain a celebrity’s deep resonance with consumers by unpacking the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional semiotic receptacles…
View article: Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability
Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability Open
Using the example of cycling, the authors contribute to public policy debates surrounding sustainability. They employ practice theory to shift the debate away from consumer choice and agency to examine instead why sustainable practices are…
View article: Feed People First
Feed People First Open
Service research highlights the utility of adopting a service ecosystem approach to studying service innovation. It suggests that service innovations can arise from challenging and developing the institutions (i.e., norms, rules, practices…
View article: Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation
Seeing the Big Picture in Services Marketing Research: Infographics, SEM and Data Visualisation Open
Purpose This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by translating their work into an infographic that clearly and art…