Arooj Azhar
YOU?
Author Swipe
View article: Role of traditional vs social media on purchase intention: A sequential mediation model
Role of traditional vs social media on purchase intention: A sequential mediation model Open
In an increasingly saturated media environment, this study examines how traditional and social media influence consumer purchase intentions in the fashion industry through nostalgia, perceived credibility, and persuasion knowledge. Drawing…
View article: The Role of Epigallocatechin-3-gallate (EGCG) In Inhibiting MMP3 Expression and Human Pterygium Fibroblast Migration: A Review
The Role of Epigallocatechin-3-gallate (EGCG) In Inhibiting MMP3 Expression and Human Pterygium Fibroblast Migration: A Review Open
Background: Pterygium is characterized by the overgrowth of fibroblasts and the remodeling of the extracellular matrix (ECM), driven by MMPs. The review outlines the pathophysiology of pterygium, emphasizing the role of MMP-3 in cell motil…
View article: The Role of Green Human Resource Management Practices in Driving Green Performance in the Context of Manufacturing SMEs
The Role of Green Human Resource Management Practices in Driving Green Performance in the Context of Manufacturing SMEs Open
Organizations around the globe have started to realize the importance of environmental sustainability to achieve long-term success. However, many organizations continue to use traditional production techniques, damaging the environment. To…
View article: Insight of Tp53 Mutations and their effect on Protein in Different Feline and Canine Neoplasms
Insight of Tp53 Mutations and their effect on Protein in Different Feline and Canine Neoplasms Open
Background: Mutations in the Tp53 gene, a tumor suppressor gene, may cause dysfunction in growing cells and hinder the phenomenon of apoptosis, an alleged cause of tumorigenesis. It is involved in conservation of the genome and DNA repair,…