Arvind Singhal
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View article: Translating a theory-based positive deviance approach into an applied tool: Mitigating barriers among health professionals (HPs) regarding infection prevention and control (IPC) guidelines
Translating a theory-based positive deviance approach into an applied tool: Mitigating barriers among health professionals (HPs) regarding infection prevention and control (IPC) guidelines Open
Background Although a wide range of intervention programs and methods have been implemented to increase health professionals’ (HPs) adherence with infection prevention and control (IPC) guidelines and decrease the incidence of healthcare a…
View article: An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study
An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study Open
Background Leveraging artificial intelligence (AI)–driven apps for health education and promotion can help in the accomplishment of several United Nations sustainable development goals. SnehAI, developed by the Population Foundation of Ind…
View article: Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques
Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques Open
While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is a…
View article: Creating safe spaces to prevent unintentional childhood injuries among the Bedouins in southern Israel: A hybrid model comprising positive deviance, community-based participatory research, and entertainment-education
Creating safe spaces to prevent unintentional childhood injuries among the Bedouins in southern Israel: A hybrid model comprising positive deviance, community-based participatory research, and entertainment-education Open
Background Despite several intervention programs, the Bedouin population living in the Southern District of Israel has the highest mortality rate among children and adolescents from unintentional injuries. Our research questions asked: (1)…
View article: Communication in development and social change: a genealogy of the field
Communication in development and social change: a genealogy of the field Open
This chapter outlines the genealogy of the field of communication in development and social change. It provides a brief history of this field since the post-World War II years when development and communication theories and models were inf…
View article: An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study (Preprint)
An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study (Preprint) Open
BACKGROUND Leveraging artificial intelligence (AI)–driven apps for health education and promotion can help in the accomplishment of several United Nations sustainable development goals. SnehAI, developed by the Population Foundation of In…
View article: Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education
Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education Open
Entertainment-education represents an intriguing area of translational communication research for health promotion and social change that can potentially connect theoretical models and principles with practices in the creative industry, go…
View article: Raging Pandemics and Taming Epidemics
Raging Pandemics and Taming Epidemics Open
This article, drawing upon the author’s past research and scholarly writings on communication strategies to prevent, contain, and mitigate pandemics and epidemics, including HIV/AIDS, analyses India’s march towards polio eradication, focus…
View article: What distinguishes positive deviance (PD) health professionals from their peers and what impact does a PD intervention have on behaviour change: a cross-sectional study of infection control and prevention in three Israeli hospitals
What distinguishes positive deviance (PD) health professionals from their peers and what impact does a PD intervention have on behaviour change: a cross-sectional study of infection control and prevention in three Israeli hospitals Open
Past studies using the positive deviance (PD) approach in the field of infection prevention and control (IPC) have primarily focused on impacts on healthcare-associated infection rates. This research aimed to determine if health profession…
View article: Deconstruction of central line insertion guidelines based on the positive deviance approach—Reducing gaps between guidelines and implementation: A qualitative ethnographic research
Deconstruction of central line insertion guidelines based on the positive deviance approach—Reducing gaps between guidelines and implementation: A qualitative ethnographic research Open
The PD approach enables the identification of vital nuggets of hidden wisdom missing from the formal explicit CLABSI guidelines, and therefore helps bridge the gap between theory and praxis. During the guideline's deconstruction process, t…
View article: Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change
Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change Open
The classical diffusion of the innovations paradigm has faced criticism for reifying outside-in, expert-driven approaches to solving problems and for overlooking and rejecting local solutions. In this article, we argue that diffusion schol…
View article: Using Television Drama as Entertainment-Education to Tackle Domestic Violence in China
Using Television Drama as Entertainment-Education to Tackle Domestic Violence in China Open
Don’t Respond to Strangers (DRTS) is the first and to date the only television drama in China that was intentionally produced to raise public consciousness about the insidious nature of domestic violence, to contribute to its elimination, …
View article: A Positive Deviance Inquiry on Effective Communicative Practices of Rural Indian Women Entrepreneurs
A Positive Deviance Inquiry on Effective Communicative Practices of Rural Indian Women Entrepreneurs Open
Why do some rural women entrepreneurs in India succeed despite low levels of literacy, staggering household responsibility, unsupportive social structures, and oppressive cultural practices? The present article employed the Positive Devian…
View article: Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment Open
The present article analyses the creative production processes and audience reception aspects of East Los High, an exemplary Hollywood-based edutainment initiative that purposely leveraged transmedia storytelling to address highly salient …
View article: Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative
Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative Open
As digital media technologies proliferate and social media spaces expand, how does one leverage popularity and cultivate fandom to promote health? Despite the easy entry, broad reach, and interactive features of social media such as Facebo…
View article: Diffusion of Evidence-based Interventions or Practice-based Positive Deviations
Diffusion of Evidence-based Interventions or Practice-based Positive Deviations Open
Scholars and practitioners of communication and social change are obsessed with more efficiently diffusing evidence-based innovations. While, there is value in doing so, it is important to recognise that evidence-based practice subscribes …
View article: Identification and Characterization of Families That Are Positively Deviant for Childhood Obesity in a Latino Population: A Case-Control Study
Identification and Characterization of Families That Are Positively Deviant for Childhood Obesity in a Latino Population: A Case-Control Study Open
Background . Childhood obesity is a complex public health challenge that requires innovative, sustainable solutions. Positive deviance, inspired by the science of complexity, is an approach that examines what allows certain individuals to …
View article: <i>East Los High</i>: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans
<i>East Los High</i>: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans Open
Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutai…
View article: Amplification of tacit knowledge through the positive deviance approach
Amplification of tacit knowledge through the positive deviance approach Open
Often the answer to solving complex social problems already exists in the community as some type of tacit knowledge, but it is hidden from plain view. By identifying this tacit knowledge, and then making it useful and available for a wider…
View article: Creative Content and Inclusive Classrooms to Transform Student Learning: Liberating Structures for Mathematics Educators
Creative Content and Inclusive Classrooms to Transform Student Learning: Liberating Structures for Mathematics Educators Open
This article describes how K-12 teachers may significantly improve student learning, engagement, and retention of mathematical concepts by creatively designing their course content around real-world problems, and employing Liberating Struc…