Asheefa Shaheen Aiyub
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View article: Antecedents and consequences of fast-food restaurant customers' perception of price fairness
Antecedents and consequences of fast-food restaurant customers' perception of price fairness Open
Purpose This study examines the influence of service quality dimensions (food quality, physical environment quality and employee service quality) and brand image of fast-food restaurants on price fairness and its consequence on customer re…