Ashleigh McFarlane
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View article: #Clothbummums: How green engagement with cloth nappies influences consumer well-being
#Clothbummums: How green engagement with cloth nappies influences consumer well-being Open
View article: Putting passion to work: passionate labour in the fashion blogosphere
Putting passion to work: passionate labour in the fashion blogosphere Open
Purpose This study aims to explore passionate labour in the fashion blogosphere and addresses two research questions: How does passion animate passionate labour? How does the emotion of passions and the discipline of labour fuse within pas…
View article: #50+ fashion Instagram influencers: cognitive age and aesthetic digital labours
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours Open
Purpose This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Design/methodology/approach Non-participative netnography was used in th…
View article: Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand
Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand Open