Aurélie Lemmens
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View article: Personalization and targeting: how to experiment, learn & optimize
Personalization and targeting: how to experiment, learn & optimize Open
View article: Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity Open
This research investigates whether charities can enhance fundraising effectiveness by increasing donors’ sense of agency. This article introduces two strategies that allow donors to target individual charitable projects, either via the cho…
View article: Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines Open
It is common in moderation analysis that at least one of the target moderation variables is latent and measured with measurement error. This article compares six methods for latent moderation analysis: multigroup, means, corrected means, f…
View article: In pursuit of enhanced customer retention management : Review, key issues, and future directions
In pursuit of enhanced customer retention management : Review, key issues, and future directions Open
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on p…
View article: In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions Open
View article: Managing Churn to Maximize Profits
Managing Churn to Maximize Profits Open
View article: In Pursuit of Enhanced Customer Retention Management
In Pursuit of Enhanced Customer Retention Management Open