Savitha Basri
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View article: Understanding networking behaviors among Indian startups: A qualitative study
Understanding networking behaviors among Indian startups: A qualitative study Open
Background Networking plays a pivotal role in achieving business success and mitigating startup failures. The purpose of this qualitative study is to explore the networking experience of startup entrepreneurs for the growth of their busine…
View article: Integrating psychological predictors and relational moderators on loan repayment intentions in India's textile sector
Integrating psychological predictors and relational moderators on loan repayment intentions in India's textile sector Open
The Indian banking industry is facing an increase in defaults on loan repayments by small and medium-sized enterprises (SMEs). This research investigates the impact of psychological factors, specifically integrity, financial self-efficacy,…
View article: Interactional Value Formation in Digital Banking: Exploring Key Precursors and the Role of Customer Emotional Intelligence
Interactional Value Formation in Digital Banking: Exploring Key Precursors and the Role of Customer Emotional Intelligence Open
Bank interactions require frequent financial exchanges, and digitalization has brought new challenges like complex interfaces, low digital literacy, trust deficits, and spontaneous communication, all of which hinder value formation. To rem…
View article: Economic Impact of Cooperative Membership on Women Dairy Farmers: Evidence from the Mulkanoor Women Dairy Cooperative, Telangana, India
Economic Impact of Cooperative Membership on Women Dairy Farmers: Evidence from the Mulkanoor Women Dairy Cooperative, Telangana, India Open
Aims: To identify the determinants of cooperative membership among women dairy farmers in the Mulkanoor Women Dairy Cooperative and to assess its impact on milk yield, price received, production cost, and net returns. Study Design: Cross-s…
View article: Impact of green knowledge management and green technology innovation on circular economy practices with social psychology driven sustainability metrics as a mediating factor
Impact of green knowledge management and green technology innovation on circular economy practices with social psychology driven sustainability metrics as a mediating factor Open
India envisions 2047 as a sustainable, inclusive, and technologically advanced nation, it is crucial to implement circular economy practices. With a population of over 1.4 billion, focusing on circular economy practices can help to enhance…
View article: The personality-driven startup: how Big Five traits influence networking behavior and business success
The personality-driven startup: how Big Five traits influence networking behavior and business success Open
This study mainly focuses on investigating the impact of Big Five traits of the entrepreneurs on their networking behavior and business success of entrepreneurs in a small-scale business. A sample of 406 entrepreneurs from two cities in In…
View article: Adaptation Strategies of Women Rice Farmers in Karnataka: A Critical Perspective on Climate Change
Adaptation Strategies of Women Rice Farmers in Karnataka: A Critical Perspective on Climate Change Open
Rice is a staple crop in India. However, climate change has a considerable impact on rice production at many growth phases. On the other side, agricultural practices also contribute to about 30 percent of overall greenhouse gas emissions. …
View article: The influence of emotional intelligence and behavioural biases on mutual fund churning frequency: Evidence from India
The influence of emotional intelligence and behavioural biases on mutual fund churning frequency: Evidence from India Open
Behavioural finance invalidates the rationalistic assumptions of the efficient market hypothesis by proposing a realistic explanation for overreaction and underreaction. These phenomena are caused by investors making financial decisions ba…
View article: ENHANCING STOCK MARKET AWARENESS: A KEY TO FINANCIAL LITERACY AND ECONOMIC GROWTH
ENHANCING STOCK MARKET AWARENESS: A KEY TO FINANCIAL LITERACY AND ECONOMIC GROWTH Open
Stock market awareness is a crucial aspect of financial literacy and a significant driver of economic growth. This paper examines the multi-dimensional importance of stock market awareness and its profound impact on individual financial be…
View article: Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection
Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection Open
The concurrent effects of customer predispositions, customer engagement behaviour (CEB) and self-brand connections (SBC) on loyalty are less understood. This article will examine how relationship quality and consumer predispositions (self-…
View article: THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING FINANCIAL RISK MANAGEMENT
THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING FINANCIAL RISK MANAGEMENT Open
Financial risk management is an essential component of the financial sector, involving the identification, assessment, and mitigation of risks that affect institutions and markets. Recent advancements in Artificial Intelligence (AI) have p…
View article: ASSESSING THE APPROPRIATE USE OF MEROPENEM AND THE ASSOCIATION OF ACCEPTANCE OF ANTIMICROBIAL STEWARDSHIP (AMS) INTERVENTIONS WITH ADVERSE OUTCOMES IN A MALAYSIA TERTIARY HOSPITAL
ASSESSING THE APPROPRIATE USE OF MEROPENEM AND THE ASSOCIATION OF ACCEPTANCE OF ANTIMICROBIAL STEWARDSHIP (AMS) INTERVENTIONS WITH ADVERSE OUTCOMES IN A MALAYSIA TERTIARY HOSPITAL Open
Intro: Carbapenems are the last effective defense against many multi-drug resistant organisms (MDRO) infections. AMS promotes judicious use of Meropenem to prevent MDRO emergence. This study assesses safety of AMS interventions and appropr…
View article: THE ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING EMPLOYEE PERFORMANCE AND ORGANIZATIONAL SUCCESS
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING EMPLOYEE PERFORMANCE AND ORGANIZATIONAL SUCCESS Open
Human Resource Management (HRM) plays a crucial role in the success of modern organizations by ensuring that employees are effectively recruited, trained, motivated, and retained. This study explores the impact of HRM practices on employee…
View article: Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India
Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India Open
The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data f…
View article: Real-Time Portfolio Management System Utilizing Machine Learning Techniques
Real-Time Portfolio Management System Utilizing Machine Learning Techniques Open
There are 1641 companies listed on the National Stock Exchange of India. It is undoubtedly infeasible for a retail investor to invest in all the stocks. It is a well-known fact that the portfolio’s return is an average return of all its co…
View article: Health Services Avoidance and Self-Treatment During the COVID-19 Pandemic: Evidence from rural India
Health Services Avoidance and Self-Treatment During the COVID-19 Pandemic: Evidence from rural India Open
Objectives: This paper is one of the first studies that identifies factors that inhibit access to healthcare services and healthcare-seeking behaviour (HCSB) in rural India during the COVID-19 pandemic. Methods: The data source was the hou…
View article: Students’ continuance intention to use MOOCs: empirical evidence from India
Students’ continuance intention to use MOOCs: empirical evidence from India Open
In recent years, there has been an increasing interest in understanding the Massive open online courses (MOOCs) due to its gaining popularity. Even though the number of online platforms and programs has grown during the COVID-19 pandemic, …
View article: What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic
What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic Open
The purpose of the present study was to explicate the factors determining customers' intention to use budgeting apps since the outbreak of COVID-19 pandemic. A cross-sectional survey in South India was conducted to collect data from 285 Fi…
View article: An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India Open
Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technol…
View article: Do Academic Stress, Burnout and Problematic Internet Use Affect Perceived Learning? Evidence from India during the COVID-19 Pandemic
Do Academic Stress, Burnout and Problematic Internet Use Affect Perceived Learning? Evidence from India during the COVID-19 Pandemic Open
Distress in online classrooms and problematic internet use are two issues that have caused student burnout and affect perceived learning during the COVID-19 pandemic. Given the high pressure placed on students throughout COVID-19, it is cr…
View article: An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India Open
Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technol…
View article: Personalized Market Basket Prediction
Personalized Market Basket Prediction Open
This paper focused on predicting subsequent basket. Current methods cannot simultaneously capture a spread of things that influence the customer decision, cooccurrence, sequence, timing, refund of purchased items. For the aim, a pattern of…
View article: Competition reduces profitability: the case of the Indian life microinsurance industry
Competition reduces profitability: the case of the Indian life microinsurance industry Open
We aim to understand the effect of market and firm-level concentration on return on equity in the Indian life microinsurance industry (LMI). This research is one of the first attempts to empirically test structure–performance issues in Ind…
View article: Education and Experience as Determinants of Micro Health Insurance Enrolment
Education and Experience as Determinants of Micro Health Insurance Enrolment Open
Background: India faces a formidable challenge of providing universal health coverage to its uninsured population in the informal sector of the economy. Numerous micro health insurance (MHI) schemes have emerged as health financing mechani…