Barween Al Kurdi
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View article: The Influence of Social Media on Business Intelligence, Business Performance, Brand Awareness, and Customer Retention: Evidence from the UAE
The Influence of Social Media on Business Intelligence, Business Performance, Brand Awareness, and Customer Retention: Evidence from the UAE Open
This study investigates how social media influences business intelligence, business performance, brand awareness, and customer retention. In addition, it examines how business intelligence influences customer retention, brand awareness, an…
View article: The Impact of Using Virtual Reality (VR) and Augmented Reality (AR) on Museum Marketing to Enhance Visitors' Engagement, Enjoyment, and Experience
The Impact of Using Virtual Reality (VR) and Augmented Reality (AR) on Museum Marketing to Enhance Visitors' Engagement, Enjoyment, and Experience Open
This study examines how virtual reality (VR) and Augmented Reality (AR) could influence museum marketing, with an emphasis on how using both can improve visitors’ engagement, enjoyment and experience. To be more precise, this study explore…
View article: Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis
Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis Open
An empirical analysis of consumer adoption of energy-efficient home appliances (EHA) in Jordan was conducted through quantitative data collected from 287 household consumers to identify influencing determinants. Due to the worldwide sustai…
View article: Marketing in Social Networks: Key Trends and Development Forecasts
Marketing in Social Networks: Key Trends and Development Forecasts Open
The article studies key trends and develops a methodology for forecasting the prospects for the development of social media marketing (SMM), which is relevant in the context of accelerated digitalization and globalization of world markets.…
View article: Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion
Artificial Intelligence in Digital Marketing Strategies in the UAE: The Mediating Role of Predictive Analytics in Enhancing Customer Conversion Open
Recent studies investigate the fundamental influence of Artificial Intelligence on UAE digital marketing practices designed to maximize customer acquisition. The rising dependence on automated systems and learning models and data-driven au…
View article: Consumer and Economic Influences on Electric Vehicle Adoption: The Mediating Role of Attitudes and the Moderating Effect of Demographics
Consumer and Economic Influences on Electric Vehicle Adoption: The Mediating Role of Attitudes and the Moderating Effect of Demographics Open
This study explores economic and consumer factors impacting electric vehicle (EV) adoption through consumer attitude mediation and moderation by demographic factors in the Jordanian context. The study aims to fill an important knowledge ga…
View article: Assessing Economic and Infrastructure Constraints on Electric Vehicle Purchase Decisions: A Demographic-Moderated Analysis in Emerging Markets
Assessing Economic and Infrastructure Constraints on Electric Vehicle Purchase Decisions: A Demographic-Moderated Analysis in Emerging Markets Open
Electric vehicle (EV) adoption is gaining global attention; however, economic and infrastructure barriers remain critical challenges in emerging markets. This study examines the impact of economic constraints (high purchase costs, maintena…
View article: Electronic Marketing in a Pandemic with Respect to the Impact of Technology and Business Adaptation
Electronic Marketing in a Pandemic with Respect to the Impact of Technology and Business Adaptation Open
The purpose of this article is to study the transformation of electronic marketing caused by the COVID-19 pandemic, with an emphasis on the impact of technology and innovation on business adaptation. The acceleration of the implementation …
View article: Internet of Things-Driven Information Sharing: A Strategic Approach to Mitigating Supply Chain Risks
Internet of Things-Driven Information Sharing: A Strategic Approach to Mitigating Supply Chain Risks Open
This research explores the integration of the Internet of Things (IoT) in mitigating supply chain risks within the retail industry, highlighting the crucial role of information sharing strategies as a mediating factor. Through an extensive…
View article: How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model with Respect to Consumer Knowledge and Consumer Experience
How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model with Respect to Consumer Knowledge and Consumer Experience Open
This study aims to investigate the impact of digital marketing on consumer experience and knowledge in our current landscape. As we increasingly rely on online platforms, digital marketing has become an essential tool for businesses aiming…
View article: Effects of Smart City on Utilizing Customer Data to Enhancing Customer Delight: A Practical Study
Effects of Smart City on Utilizing Customer Data to Enhancing Customer Delight: A Practical Study Open
One of the main interests for institutions these days is how to use information technologies and communication systems to find and share data to enhance both corporate business and governmental services’ efficiency and effectiveness. This …
View article: Determinants of Employee Happiness and Their Impact on Customer Happiness: Empirical Evidence from the UAE Banking Industry
Determinants of Employee Happiness and Their Impact on Customer Happiness: Empirical Evidence from the UAE Banking Industry Open
For any business, customer happiness is vital for retaining loyal customers and achieving organizational goals. One of the many ways customers can be happy derives from whether the employees are happy in their workplace. The purpose of thi…
View article: A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE
A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE Open
The paper aims to identify the evolution of influencer marketing along with ethical considerations taken in terms of celebrity endorsement. The research also considers ethical considerations, like “transparency and cultural sensitivity,” a…
View article: Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security
Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security Open
This empirical and quantitative study delves into the complex interplay between personalized content marketing, customer engagement, artificial intelligence (AI), data transparency, security, and customer commitment in the healthcare secto…
View article: Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan
Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan Open
This study aims to explore the impact of digital marketing elements on promoting local pharmaceutical products within the pharmacy sector in Amman city the capital of Jordan. The study identifies specific elements of digital marketing, inc…
View article: How the company interrelated factors increase business with existing customers with customer hotel experience as a moderator variable: Empirical study in the hotels
How the company interrelated factors increase business with existing customers with customer hotel experience as a moderator variable: Empirical study in the hotels Open
The study aimed to clarify the most important interconnected factors in the tourism sector “especially in hotels” that contribute to enhancing the interaction of current customers of hotels operating in tourism sector in light of the prese…
View article: Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls
Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls Open
The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a …
View article: Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia Open
This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires distributed to 50 participants, the research examined four key factors: family support, …
View article: Social Media Addiction: Youths’ Perspectives
Social Media Addiction: Youths’ Perspectives Open
The study analyzed the variables associated with some factors affecting social media addiction such as entertainment, freedom of access, free time, communication with others, the need to modify the mood and update the content. The study re…
View article: Utilizing Artificial Intelligence (AI) in enhancing customer-supplier relationship: An exploratory study in the banking industry
Utilizing Artificial Intelligence (AI) in enhancing customer-supplier relationship: An exploratory study in the banking industry Open
This study provides a comprehensive overview of the field of enhancing the customer-supplier relationship through big data technology and artificial intelligence (AI), reveals existing gaps and offers promising solutions for future researc…
View article: Factors affecting ChatGPT use in education employing TAM: A Jordanian universities’ perspective
Factors affecting ChatGPT use in education employing TAM: A Jordanian universities’ perspective Open
The widespread adoption of artificial intelligence (AI) technologies, including ChatGPT, into education, has become a focal point of attention in recent years. This research explores the connections among perceived usefulness (PU), perceiv…
View article: Factors affecting attitude to use metaverse technology application
Factors affecting attitude to use metaverse technology application Open
The concept of the “Metaverse” is a three-dimensional virtual world that relies on simulations of reality to represent real-life experiences, and it can be classified as the next generation in using the Internet. In this research, we will …
View article: How metaverse can enhance customer awareness, interest, engagement and experience: A practical study
How metaverse can enhance customer awareness, interest, engagement and experience: A practical study Open
The future of the Internet lies in the utilization of contemporary virtual technology, the metaverse is a virtual ecosystem for communication and interaction. This study aims to determine how the metaverse can enhance customer awareness, i…
View article: Factor affecting internet information credibility: The moderating effect of gender
Factor affecting internet information credibility: The moderating effect of gender Open
This study provides an analytical view of the correlation between several factors that influence the credibility of information available through various sources on the Internet. The most critical factors include information quality, sourc…
View article: Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan
Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan Open
This research examined how virtual reality technology affects the marketing performance of the fashion industry in Jordan. Based on a sample composed of 528 online customers, structural equation modeling (SEM) was utilized as a statistical…
View article: The Impact of Information Technology Competencies and Fleet Management Practices on Effective Service Delivery in the Construction Industry
The Impact of Information Technology Competencies and Fleet Management Practices on Effective Service Delivery in the Construction Industry Open
The construction industry plays a critical role in delivering infrastructure and building projects that shape the modern world. With the increasing importance of effective service delivery in this sector, the role of information technology…
View article: Impact of Team Creativity and Continuous Improvement on Time-To-Market in Retail Industry
Impact of Team Creativity and Continuous Improvement on Time-To-Market in Retail Industry Open
This study investigates the relationship between team creativity and continuous improvement practices on the time-to-market performance within the dynamic context of the retail industry. Through a comprehensive analysis of data collected f…
View article: Enhancing Manufacturing Competitiveness in UAE SMEs: The Influence of Process Quality Improvement and Lean Practices
Enhancing Manufacturing Competitiveness in UAE SMEs: The Influence of Process Quality Improvement and Lean Practices Open
This research investigates the relationship between process quality improvement, lean practices, and manufacturing competitive performance in Small and Medium-sized Enterprises (SMEs) within the United Arab Emirates (UAE). The UAE has emer…
View article: Impact of Information Sharing Strategy and Environmental Uncertainties on Bullwhip Effect in Food Manufacturing Industries
Impact of Information Sharing Strategy and Environmental Uncertainties on Bullwhip Effect in Food Manufacturing Industries Open
The bullwhip effect, a phenomenon characterized by amplified fluctuations in demand as they propagate through supply chains, poses significant challenges to the efficiency and responsiveness of food manufacturing industries. This qualitati…
View article: Exposing Corporate Value: Synergizing Global Diversification and Operational Flexibility in SMEs
Exposing Corporate Value: Synergizing Global Diversification and Operational Flexibility in SMEs Open
In the modern era of interconnected economies and globalized markets, Small and Medium-sized Enterprises (SMEs) are increasingly pursuing global diversification strategies and operational flexibility as means to enhance their competitive p…