Jiemin Looi
YOU?
Author Swipe
View article: Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram Open
The prominence and profitability of influencer marketing have facilitated a proliferation of virtual influencers—fictitious digital personalities created and managed using artificial intelligence. Virtual influencers may offer advertisers …
View article: Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube
Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube Open
An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Particip…
View article: Comparing the knowledge gap hypothesis in the United States and Singapore: The case of nanotechnology
Comparing the knowledge gap hypothesis in the United States and Singapore: The case of nanotechnology Open
This study examines the knowledge gap hypothesis in the United States and Singapore in the context of nanotechnology. This study proposes that academic discipline serves as a better indicator than education levels in predicting nanotechnol…
View article: Scientists as public communicators: individual- and institutional-level motivations and barriers for public communication in Singapore
Scientists as public communicators: individual- and institutional-level motivations and barriers for public communication in Singapore Open
This study identifies the outreach activities that scientists engage in, as well as their perceived motivations and barriers towards such activities. It examines the forms of communication training that Singapore-based scientists have unde…
View article: Public engagement by researchers of different disciplines in Singapore: A qualitative comparison of macro- and meso-level concerns
Public engagement by researchers of different disciplines in Singapore: A qualitative comparison of macro- and meso-level concerns Open
Guided by neo-institutional theory, this study compares how researchers from science, technology, engineering, and math disciplines differ from researchers from the arts, humanities, and social sciences fields in terms of how macro- and me…
View article: Spokespersons for science : examining the attitudinal and behavioral influences of opinion leaders on YouTube
Spokespersons for science : examining the attitudinal and behavioral influences of opinion leaders on YouTube Open
The ease of content creation and distribution on social networking sites (SNS) has necessitated modifications to the conventional perspective of opinion leadership and spurred ordinary users to become opinion leaders, also known as social …
View article: Explicating factual and subjective science knowledge: knowledge as a mediator of news attention and attitudes
Explicating factual and subjective science knowledge: knowledge as a mediator of news attention and attitudes Open
Communication scholars have conflicting views on the relationship between exposure to science news and knowledge, and its subsequent influence on attitudes. Such mixed sentiments could arise from the vague definition of knowledge. Therefor…
View article: Science Literacy or Value Predisposition? A Meta-Analysis of Factors Predicting Public Perceptions of Benefits, Risks, and Acceptance of Nuclear Energy
Science Literacy or Value Predisposition? A Meta-Analysis of Factors Predicting Public Perceptions of Benefits, Risks, and Acceptance of Nuclear Energy Open
Nuclear energy is widely regarded as a controversial technology that polarizes public opinion. Guided by the scientific literacy and cognitive miser models, this study systematically identified and examined the magnitude of the effects of …