Billy Sung
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View article: Assessing the Australian abalone market: a best-worst approach on 46 attributes
Assessing the Australian abalone market: a best-worst approach on 46 attributes Open
Purpose Abalone is a high-value fishery and aquaculture product that is often overlooked. Diversifying market access and delivering consumer-oriented products and marketing is a cornerstone of the Australian abalone industry. However, thei…
View article: Fungicide Resistance Management in West Australia’s Wheatbelt
Fungicide Resistance Management in West Australia’s Wheatbelt Open
Barley growers from the West Australia Wheatbelt were invited to share information on their fungicide resistance management strategies. The study aimed to identify gaps in growers’ knowledge about issues like fungicide resistance and the o…
View article: Taking action through stories: Promoting carbon-neutral meat consumption with narrative and message framing
Taking action through stories: Promoting carbon-neutral meat consumption with narrative and message framing Open
Carbon-neutral meat products offer a unique opportunity to reduce anthropogenic emissions. Supporting the growth of carbon-neutral meat is carbon labelling, an initiative to encourage environmentally friendly behaviour via information tran…
View article: Ethical food consumption in the digital age: Consumer attitudes towards digitally monitored animal welfare in pork products
Ethical food consumption in the digital age: Consumer attitudes towards digitally monitored animal welfare in pork products Open
Climate change is an emerging global reality with widespread effects on ecosystems and human communities. However, its significant impact on livestock animals often goes underdiscussed as more focus is given to impact of livestock producti…
View article: Social dynamics of luxury customization: The unique impact of name personalization
Social dynamics of luxury customization: The unique impact of name personalization Open
As customized luxury becomes increasingly mainstream, adhering to a uniform treatment of all types of customization falls short of the nuanced insight needed. Our research focuses on the effects of a prevalent form of customization—name pe…
View article: Age matters: The effect of regret and loss aversion on cultured meat acceptance
Age matters: The effect of regret and loss aversion on cultured meat acceptance Open
Cultured meat shows great promise as a more sustainable alternative to conventional meat consumption. However, consumer acceptance of cultured meat remains a great challenge as studies indicate a general reluctance to adopt this product. N…
View article: ParaVerse: Co-design of a Parachute Rehearsal and Training Virtual-reality Enhanced Simulator for the Australian Defence Force: Combining a Generative Co-design Framework and an Agile Approach to Development
ParaVerse: Co-design of a Parachute Rehearsal and Training Virtual-reality Enhanced Simulator for the Australian Defence Force: Combining a Generative Co-design Framework and an Agile Approach to Development Open
While co-design methods are crucial for developing digital educational interventions that are user-centred, contextually relevant, inclusive, and effective in meeting the diverse needs of learners and educators, little attention has been p…
View article: How rarity and exclusivity influence types of perceived value for luxury
How rarity and exclusivity influence types of perceived value for luxury Open
The purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers’ perceived value (functional, social and emotional) for luxury. Data were collected through an online panel. Luxury product…
View article: Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more?
Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more? Open
The purpose of this study is to investigate how perceived sustainability and perceived natural rarity influence willingness to pay more for luxury. The mediating role of consumer desire for luxury was also examined. Results suggest that pe…
View article: Hitting it out of the park with park personality: Scale development and validation
Hitting it out of the park with park personality: Scale development and validation Open
To remain sustainable, parks must develop a distinct personality that proactively differentiates from the competition, attracts visitors and tourism dollars. This research develops a scale for the personality of parks across three countrie…
View article: Evaluating a virtual reality dementia training experience using psychophysiological methods: A randomised controlled study
Evaluating a virtual reality dementia training experience using psychophysiological methods: A randomised controlled study Open
Objectives Virtual reality (VR) is increasingly used for training the dementia care workforce. It is unknown whether VR is superior to traditional training techniques in improving dementia care amongst practicing nurses. This study compare…
View article: User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement
User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement Open
Applications of 360 videos for brand storytelling and customer engagement are growing due to their immersive nature and novel sensory experiences, particularly when discovered through social media. These innovative digital media facilitate…
View article: The effect of shopping channel (online vs. offline) on message framing of naturalness
The effect of shopping channel (online vs. offline) on message framing of naturalness Open
Naturalness is a significant driver of food‐related choices. However, there is scarce knowledge of how textual cues could be utilised to enhance the effectiveness of naturalness claims. Drawn from construal level theory, we attempted to ex…
View article: Technology in aged care: a qualitative survey of academic, research, and technology industry professionals
Technology in aged care: a qualitative survey of academic, research, and technology industry professionals Open
The existing technology does not meet the needs of older people, aged care personnel and the system in general, which prevents its successful implementation and uptake.
View article: Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews
Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews Open
As Autonomous Vehicles (AVs) on public roads today becomes an increasingly realistic possibility, there is growing need to better understand the factors that will facilitate their successful introduction. This study focuses specifically on…
View article: Revisiting experiential marketing: a Delphi study
Revisiting experiential marketing: a Delphi study Open
Experiential marketing (XM)—a form of marketing that uses branded experiences as a tool to influence consumers—has become one of the dominant tools within the marketing world. Despite this, it is poorly understood by both sides of the acad…
View article: Task type's effect on attitudes towards voice assistants
Task type's effect on attitudes towards voice assistants Open
There is an emerging interest in examining user attitudes towards voice assistants (VAs); however, there is limited research on how user attitudes are formulated in different contexts. Drawing from the stereotype content models, the curren…
View article: The watchful eye: investigating tourist perceptions of different wireless tracking technologies at a travel destination
The watchful eye: investigating tourist perceptions of different wireless tracking technologies at a travel destination Open
Wireless tracking technologies is an emerging technology used in tourism destinations to better understand the movement of tourists and to develop more personalized products. However, little is understood of tourists’ perceptions of these …
View article: Impact of different processing techniques on the key volatile profile, sensory, and consumer acceptance of black truffle ( <i>Tuber melanosporum</i> Vittadini)
Impact of different processing techniques on the key volatile profile, sensory, and consumer acceptance of black truffle ( <i>Tuber melanosporum</i> Vittadini) Open
Fresh truffles which include black truffle ( Tuber melanosporum Vittadini) deteriorate and lose aroma rapidly after harvest; therefore, postharvest processing via freeze‐drying or encapsulation is an option to preserve truffle aroma for ex…
View article: Consumer and Provider Perspectives on Technologies Used Within Aged Care: An Australian Qualitative Needs Assessment Survey
Consumer and Provider Perspectives on Technologies Used Within Aged Care: An Australian Qualitative Needs Assessment Survey Open
We undertook a qualitative assessment of aged care technology needs from the perspective of consumers and providers using a cross-sectional survey that assumed a largely open-response format. We recruited a convenience sample of individual…
View article: Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest Open
Contrary to conventional belief and the existing literature, recent research has shown that difficult‐to‐read fonts on marketing communications may evoke perceptual disfluency and enhance consumer evaluation toward unique, complex, or secu…
View article: A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services
A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services Open
This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self- and other-directedness. Data were collected…
View article: Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate? Open
Purpose This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for uniqueness (CNFU) and private vs public consumption is ex…