Blend Ibrahim
YOU?
Author Swipe
Research on Corporate Social Responsibility in Public Relations: A Hybrid Review Through Topic Modeling Analysis and Way Forward Open
Despite the growing significance of corporate social responsibility (CSR) in corporate public relations (PR) strategies, there has been a paucity of comprehensive reviews of the extant CSR literature within the PR discipline. The aim of th…
The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades Open
Social media platforms represent an opportunity for higher education institutions to complement and enhance classroom teaching and learning. The purpose of this research is to investigate the influence of a LinkedIn group community on stud…
Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda Open
Large language models (LLMs) have received considerable interest in the field of natural language processing (NLP) owing to their remarkable ability to generate clear, consistent, and contextually relevant materials. Among the numerous LLM…
Chaos, Fractionality, Nonlinear Contagion, and Causality Dynamics of the Metaverse, Energy Consumption, and Environmental Pollution: Markov-Switching Generalized Autoregressive Conditional Heteroskedasticity Copula and Causality Methods Open
Metaverse (MV) technology introduces new tools for users each day. MV companies have a significant share in the total stock markets today, and their size is increasing. However, MV technologies are questioned as to whether they contribute …
A BIBLIOMETRIC ANALYSIS OF SPORTS MARKETING RESEARCH IN COMMUNICATION Open
Purpose- Sports marketing is defined as "the activities of industrial marketers of goods and services who use sport as a promotional tool" (Argan & Katırcı, 2002, p. 23). Sports marketing plays a vital role in communication by utilizing th…
Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand Open
In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing on social identity theory (SIT), investigates the direct relationship between …
The Nexus between Social Media Marketing Activities and Brand Loyalty in Hotel Facebook Pages Open
This study advances research on social media marketing activities (SMMA) and brand trust by empirically exploring their relationships with brand loyalty, and purchase intention, among a representative cross-section of five-star (5) hotels …
Contemporary Issues in Social Science Open
6 Dependency on Foreign labor in the Information and Communication technology sector of the maltese economy
Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism Open
Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus-organism-response framework, this study aims to examine how so…
The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan Open
This article aims to investigate the effect of market-sensing capability among knowledge creation and process and product innovation in small and medium-sized enterprises (SMEs) in Jordan. We propose that market-sensing capability will inf…