Brigitte Naderer
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View article: Effects of a Video of Science Rejection by a Social Media Influencer and User Comments: Randomized Controlled Trial
Effects of a Video of Science Rejection by a Social Media Influencer and User Comments: Randomized Controlled Trial Open
Background Rejection of science is a common phenomenon on social media, but little is known about the effects of videos by social media influencers who reject basic principles of science and how other users could effectively counter these …
View article: Feeding the Stream: Food and Beverage Cue Exposure and Influencer Marketing by Young Twitch Streamers
Feeding the Stream: Food and Beverage Cue Exposure and Influencer Marketing by Young Twitch Streamers Open
Playing and watching livestreams of video games is a growing hobby, especially among young people. Livestream platforms such as Twitch serve as marketing channels for various products, including foods high in fat, salt, and/or sugar (HFSS)…
View article: Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity
Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity Open
Social media influencers frequently share body-related ideals, such as body positivity or fitspiration, with their followers. While their influence is well-recognized, little is known about how their content affects weight satisfaction and…
View article: Content Analysis of Austrian Print and Online Newspaper Coverage of Breastfeeding Over Two Decades
Content Analysis of Austrian Print and Online Newspaper Coverage of Breastfeeding Over Two Decades Open
In the first 6 months, breastfeeding is the optimal nutrition for newborns, but the breastfeeding prevalence in Austria is still below the official WHO Guidelines (64% breastfeeding and 1.9% exclusive breastfeeding after 6 months). Exclusi…
View article: Influencing children: food cues in YouTube content from child and youth influencers
Influencing children: food cues in YouTube content from child and youth influencers Open
Digital marketing of unhealthy foods is linked to childhood obesity. This study evaluated nutrient quality and creative strategies of food cues on social media, focusing on child/youth influencers, to inform the ongoing digital media regul…
View article: On the (in)effectiveness of textual disclosures on expectancies, attitudes, and perceived appropriateness of alcohol
On the (in)effectiveness of textual disclosures on expectancies, attitudes, and perceived appropriateness of alcohol Open
Our findings across the three studies paint a picture of the ineffectiveness of various forms of textual disclosure on alcohol-related attitudes, expectancies, and ratings of the appropriateness of alcohol portrayals in the media. Alternat…
View article: Effects of Food Depictions in Entertainment Media on Children’s Unhealthy Food Preferences: Content Analysis Linked With Panel Data
Effects of Food Depictions in Entertainment Media on Children’s Unhealthy Food Preferences: Content Analysis Linked With Panel Data Open
Background Entertainment media content is often mentioned as one of the roots of children’s unhealthy food consumption. This might be due to the high quantity of unhealthy foods presented in children’s media environments. However, less is …
View article: Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying
Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying Open
To respond to consumers’ rising concerns about environmental topics, airlines increasingly use green advertising. However, due to the environmental impact of flying, many green advertisements by airlines can be considered as “greenwashing”…
View article: This Picture Does Not Portray Reality: Developing and Testing a Disclaimer for Digitally Enhanced Pictures on Social Media Appropriate for Austrian Tweens and Teens.
This Picture Does Not Portray Reality: Developing and Testing a Disclaimer for Digitally Enhanced Pictures on Social Media Appropriate for Austrian Tweens and Teens. Open
Research has shown that idealized beauty presented in mass media can have a detrimental effect on body satisfaction, and these idealized images often stem from digital alterations. Consequently, countries like France and Israel employ disc…
View article: The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial
The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial Open
Background Media guidelines for reporting on suicide recommend that journalists should avoid monocausal explanations of suicide, but it is unclear if media items with monocausal explanations elicit different effects as compared to multicau…
View article: Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study
Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study Open
When being online, young users are often confronted with insulting, hateful, or misleading messages. To handle these dark forms of participation, it is essential to equip them with resources that support their social literacy in today’s co…
View article: Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons
Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons Open
Children’s movies and animated cartoons today increasingly include homosexual characters, which can be welcomed from an equal-rights perspective. Yet, an intensive public debate has been initiated regarding the (age) appropriateness of suc…
View article: Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram
Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram Open
The promotion of nutritionally poor food and beverages (F&B) has a proven effect on children’s eating preferences and, therefore, plays a significant role in today’s childhood obesity epidemic. This study’s objective was to assess the prev…
View article: Selling stories of social justice. How consumers react to and learn from social ads
Selling stories of social justice. How consumers react to and learn from social ads Open
Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and le…
View article: Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior
Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior Open
The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens’ healthy food choice behavior can be stimulated by using a thin-ide…
View article: Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention
Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention Open
Currently, food marketing for unhealthy foods is omnipresent. Foods high in fat, salt, and sugar (HFSS) are advertised intensively on several media platforms, including digital platforms that are increasingly used by children, such as soci…
View article: The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects
The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects Open
When social media influencers (SMIs) post sponsored content, it should be recognizable as such. However, there is no European Union-wide legislation governing sponsorship transparency, and monitoring practices differ significantly across m…
View article: Shaping Healthy Eating Habits in Children With Persuasive Strategies: Toward a Typology
Shaping Healthy Eating Habits in Children With Persuasive Strategies: Toward a Typology Open
There is an abundance of evidence that the presentation of unhealthy foods (UHFs) in different media has the power to shape eating habits in children. Compared to this rich body of work with regard to the effects of UHF presentations, stud…
View article: Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer
Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer Open
Influencer marketing is a very important marketing strategy that builds its success on the strong link between influencers and their followers. A recent change in legislation obligates influencers to disclose if they are posting promotiona…
View article: Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
Increasing Advertising Literacy to Unveil Disinformation in Green Advertising Open
To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically refer…
View article: The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices
The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices Open
One of the most critical arenas for conflicts between parents and their children relates to food. Although parent-child conflicts about food are a real occurrence, this form of parent-child interaction has been rarely examined. Given the s…
View article: Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria
Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria Open
Summary In the context of exceeding levels of sugar consumption, some food companies advertise high-sugar products using inappropriate and misleading health claims (i.e. healthwashing). To reduce sugar consumption, consumers need to recogn…
View article: It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation Open
Brand placements are a widely used advertising technique in entertainment media such as movies or TV shows. Yet, the presented brand placements do not always portray real brands. In media content like comedies, brand placements are occasio…
View article: Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union Open
According to the law of the European Union (EU), broadcasters are obligated to inform consumers about the presence of product placements (PP) through disclosures. To ascertain whether disclosures are able to improve consumers' understandin…
View article: Fiction is Sweet. The Impact of Media Consumption on the Development of Children’s Nutritional Knowledge and the Moderating Role of Parental Food-Related Mediation. A Longitudinal Study
Fiction is Sweet. The Impact of Media Consumption on the Development of Children’s Nutritional Knowledge and the Moderating Role of Parental Food-Related Mediation. A Longitudinal Study Open
Nutritional knowledge is an important cognitive facilitator that potentially helps children to follow a healthy diet. Two main information agents influence children’s development of nutritional knowledge: the media and their parents. While…
View article: The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour
The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour Open
Objective: Despite extensive research on framing effects in public health communication, there is still a lack of knowledge on how gain frames v . loss frames can encourage healthy eating behaviour among children. Design: Drawing on the Pr…