Bruce G. S. Hardie
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View article: Frontmatter
Frontmatter Open
View article: Acknowledgments
Acknowledgments Open
View article: Contents
Contents Open
View article: 'How to Project Customer Retention' Revisited: The Role of Duration Dependence
'How to Project Customer Retention' Revisited: The Role of Duration Dependence Open
View article: In pursuit of enhanced customer retention management : Review, key issues, and future directions
In pursuit of enhanced customer retention management : Review, key issues, and future directions Open
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on p…
View article: In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions Open
View article: In Pursuit of Enhanced Customer Retention Management
In Pursuit of Enhanced Customer Retention Management Open
View article: V(CLV): Examining Variance in Models of Customer Lifetime Value
V(CLV): Examining Variance in Models of Customer Lifetime Value Open
View article: Some Customers Would Rather Leave Without Saying Goodbye
Some Customers Would Rather Leave Without Saying Goodbye Open
View article: Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Open