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View article: Blockchain for the valorization of Made in Italy extra virgin olive oil: A discrete choice experiment on young consumers
Blockchain for the valorization of Made in Italy extra virgin olive oil: A discrete choice experiment on young consumers Open
The authenticity and traceability of Italian extra virgin olive oil (EVOO) are key consumer concerns, particularly considering counterfeit products threatening the Made in Italy brand. Italian EVOO is distinguished by its low acidity and u…