Carolin Kaiser
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Designing Influence: How Cartoonish and Humanlike Characters Shape Consumer Decisions Open
Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form—robots, animals, cartoon figures, human avatars or even aliens —and are tailored with specific personalities that emulate h…
Eye Contact Matters for Consumer Trust – Even with Robots Open
The integration of AI into consumer services is transforming the way people make decisions. AI is becoming more human-like, with chatbots, voice assistants and robots adopting human features and behavior. Consumers react differently to ass…
View article: Image Captioning with Clause-Focused Metrics in a Multi-modal Setting for Marketing
Image Captioning with Clause-Focused Metrics in a Multi-modal Setting for Marketing Open
Automatically generating descriptive captions for images is a well-researched\narea in computer vision. However, existing evaluation approaches focus on\nmeasuring the similarity between two sentences disregarding fine-grained\nsemantics o…
View article: Multimodal Image Captioning for Marketing Analysis
Multimodal Image Captioning for Marketing Analysis Open
Automatically captioning images with natural language sentences is an\nimportant research topic. State of the art models are able to produce\nhuman-like sentences. These models typically describe the depicted scene as a\nwhole and do not t…
Privacy and Identity Issues in Financial Transactions: The proportionality of the European anti-money laundering legislation Open
Few legal instruments shape the European financial system as much as the Anti-money laundering Directives. Currently in its fifth version, the Directive sets out measures to define a European approach against money laundering and terrorist…
Retention of data in the new Anti-money Laundering Directive—‘need to know’ versus ‘nice to know’ Open
The new Anti-money Laundering Directive aimsto prevent the crimes of money laundering andterrorist financing in the European Union (EU)and introduces requirements for collecting andretaining personal data from customers of finan-cial syste…