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View article: Political Influencers on YouTube: Business Strategies and Content Characteristics
Political Influencers on YouTube: Business Strategies and Content Characteristics Open
Young media users increasingly engage with public affairs via social media such as YouTube, where content is increasingly produced by influencers who neither represent established professional news media nor political parties. Although the…
View article: Believing Journalists, AI, or Fake News: The Role of Trust in Media
Believing Journalists, AI, or Fake News: The Role of Trust in Media Open
An increasing amount of news is generated automatically by artificial intelligence (AI). While the technology has advantages for content production, e.g., regarding efficiency in aggregating information, it is also viewed critically due to…
View article: Reorganization of Media Industries: Digital Transformation, Entrepreneurship, and Regulation
Reorganization of Media Industries: Digital Transformation, Entrepreneurship, and Regulation Open
MedienWirtschaft , Seite 46 - 49
View article: Higher Education 2030: From Future Skills in Higher Education to the Future Skills of Higher Education Managers
Higher Education 2030: From Future Skills in Higher Education to the Future Skills of Higher Education Managers Open
On December 9, 2020, we continued the discussion on the future of higher education during the virtual open symposium “Higher Education 2030”. The focus was on drivers and effects of longer-term change with respect to (1) teaching and didac…
View article: Technological advances and the future of corporate and marketing communication: an international foresight study among experts from different professional backgrounds
Technological advances and the future of corporate and marketing communication: an international foresight study among experts from different professional backgrounds Open
This study strives to shed light on the potential impact of technological advances on specific aspects of corporate and marketing communication. It is based on an international survey among experts from different professional backgrounds (…
View article: Social Media Celebrities as Digital Media Entrepreneurs: capturing an Emergent Phenomenon
Social Media Celebrities as Digital Media Entrepreneurs: capturing an Emergent Phenomenon Open
Previously unknown online users posting videos have recently achieved a kind of stardom. Such “Social Media Celebrities” (SMC) are “influencers” impacting on content consumption as well as on purchase decisions. By producing new types of c…
View article: A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point
A Long-term View on the Business Model of Newspaper Publishing: International Comparison and Quantitative Modelling for Germany as Case in point Open
Although consequences are still debated, financials in several countries indicate that the traditional newspaper publishers’ business is not sustainable in the long term. To overcome speculation we built a quantitative model for newspapers…