Celia Lam
YOU?
Author Swipe
View article: Special issue on Chinese fandoms: Prosumers, communities, and identities
Special issue on Chinese fandoms: Prosumers, communities, and identities Open
Editorial for "Chinese Fandoms," edited by Zhen Troy Chen and Celia Lam, special issue, Transformative Works and Cultures, no. 41 (December 15, 2023).
View article: Building culturally sustainable communities. Community museums and transmedia storytelling
Building culturally sustainable communities. Community museums and transmedia storytelling Open
The Sustainable Development Goals (SDG) identify heritage practice as a means to develop culturally sustainable communities. Cultural sustainability enables the continuity of cultural identities and facilitates social inclusion. It is, the…
View article: New perspective on UGC, PGC, and OGC: motivating factors of Chinese co-creators’ engagement with international television series
New perspective on UGC, PGC, and OGC: motivating factors of Chinese co-creators’ engagement with international television series Open
This paper locates audience engagement in the act of content creation and considers the levels of engagement that content creation could engender. It explicates the different types of content creators defined in the literature and examines…
View article: Introduction: media and fakery
Introduction: media and fakery Open
This special issue addresses notions of fakery in our contemporary media environment, from fake news to the deepfake. While all media contains elements of creative fabrication, we define ‘media fakery’ as an attempt to conceal the origins …
View article: Keanu Reeves and Sandra Bullock: Persona and promotion
Keanu Reeves and Sandra Bullock: Persona and promotion Open
Media interest in the relationship between Keanu Reeves and Sandra Bullock has been consistent since their first collaboration in 1994. Despite only appearing in two films together, and while their characters vary from Speed (1994) to The …
View article: Celebrity Bromances
Celebrity Bromances Open
This comprehensive work presents a thorough exploration of celebrity “bromances,” interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity and authenticity.
\n
\nT…
View article: Correction to: Transmedia in Asia and the Pacific
Correction to: Transmedia in Asia and the Pacific Open
∎∎∎
View article: Transmedia in Asia and the Pacific
Transmedia in Asia and the Pacific Open
The Asia and Pacific regions, with a population of nearly three billion people, are of critical importance to global observers, academics, and citizenry due to their rising influence in the global political economy as well as traditional a…
View article: Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives
Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives Open
This chapter provides a reflection on our experience teaching a module on Transmedia Narratives and Digital Literacy to BA and MA students in the School of International Communications at the University of Nottingham Ningbo China. The chap…
View article: Conclusions
Conclusions Open
The conclusion highlights where Asia and Pacific transmedia reaffirm western practices and where they innovate and suggest directions for future studies on transmedia storytelling in the region and beyond. Future directions include studies…
View article: Introduction to Transmedia in Asia and the Pacific
Introduction to Transmedia in Asia and the Pacific Open
The introduction reviews extant research on transmedia, with a focus on outlining definitions of the storytelling practice, as well as highlighting the main theoretical and industrial concerns of transmedia practices. The introduction desc…
View article: International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement
International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement Open
The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encoura…
View article: X-Men bromance: film, audience and promotion
X-Men bromance: film, audience and promotion Open
Richard Dyer's influential texts Stars and Heavenly Bodies posited the notion of celebrities, in his case film stars, as symbolically significant entities in the expression of cultural values and discourse. Contemporary celebrity culture a…
View article: Interview with Charlie Targett-Adams: The Alternative Narratives of PLACEBO: ALT.RUSSIA
Interview with Charlie Targett-Adams: The Alternative Narratives of PLACEBO: ALT.RUSSIA Open
The alternative is an almost ubiquitous notion that supports a variety of connotations. In opposition, the alternative presents subversive or resistive possibilities to political or cultural mainstreams. The alternative also represents cho…
View article: Marvel media convergence: Cult following and buddy banter
Marvel media convergence: Cult following and buddy banter Open
The social media driven paradigm shift and convergence of mass media has transformed celebrity culture, and affected the way fans are entertained and audiences interact with celebrities and fan communities. The series Marvel’s Agents of S.…