Chekitan S. Dev
YOU?
Author Swipe
View article: Do Dual-Branded Hotels Outperform Single-Branded Hotels?
Do Dual-Branded Hotels Outperform Single-Branded Hotels? Open
Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hot…
View article: What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities
What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities Open
Hotels provide a lengthy menu of amenities based on the (largely accurate) perception that guests want those amenities and claim they will use them. While many guests do exactly that, a substantial percentage will “overpredict” which ameni…
View article: Hotel Brand Standards: How to Pick the Right Amenities for Your Property
Hotel Brand Standards: How to Pick the Right Amenities for Your Property Open
Amenities specified by hotel companies’ brand standards can become a point of contention between hotel owners and brand managers. At issue for the owner is whether offering a particular amenity justifies the expense, while brand managers a…
View article: Hospitality Branding in the Age of the Millennial
Hospitality Branding in the Age of the Millennial Open
[Excerpt] The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy\nThe past decade has seen exponential growth in hospitality brands making for an often confou…
View article: Hotel Brand Conversions: What Works and What Doesn’t
Hotel Brand Conversions: What Works and What Doesn’t Open
As many as one-third of U.S. hotels have been converted from one brand to another in recent years, a process that frequently improves the hotel’s financial performance—although that is not always the case. Using data collected between 1994…