Chenming Peng
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View article: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit Open
Given the high failure rates of brand extensions, insights into the drivers of brand extension success are critical for marketing practitioners and scholars. Prior research has inferred that parent brand equity and extension fit are the tw…
View article: The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration
The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration Open
View article: Consumer acceptance of product innovations
Consumer acceptance of product innovations Open
This dissertation contributes to the field of consumer acceptance of product innovations (including new products and services) by examining three important determinants, namely two product characteristics (i.e., artificial intelligence (AI…
View article: Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context
Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context Open
View article: Acceptance of Wearable Technology: A Meta-Analysis
Acceptance of Wearable Technology: A Meta-Analysis Open
Knowing what factors drive wearable technology adoption can help companies succeed in the competitive market of wearables. In this study, we conduct a meta-analysis on the relationships of technology acceptance of wearable technology based…
View article: Determinants and Cross-National Moderators of Wearable Health Tracker Adoption: A Meta-Analysis
Determinants and Cross-National Moderators of Wearable Health Tracker Adoption: A Meta-Analysis Open
Wearable health trackers improve people’s health management and thus are beneficial for social sustainability. Many prior studies have contributed to the knowledge on the determinants of wearable health tracker adoption. However, these stu…
View article: The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits
The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits Open
Online-to-offline service platform (O2OSP) channels offer innovative means for customers to order local, daily services online (via apps) and have them delivered almost instantly offline. By comparing the business models underlying O2OSP, …