Christina Soyoung Song
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View article: ATR‐FTIR Coupled With Machine Learning Provides a Fast Method for Identifying and Distinguishing 55 Varieties of Fruit‐Derived Medicinal Materials
ATR‐FTIR Coupled With Machine Learning Provides a Fast Method for Identifying and Distinguishing 55 Varieties of Fruit‐Derived Medicinal Materials Open
Introduction Fruit‐derived medicinal materials (FDMM) are extensively utilized in daily life, yet the market is beset by substantial variety confusion, which undermines consumer rights and well‐being. Consequently, accurate identification …
View article: Do Enjoyment and Concerns regarding Fashion Service Robots Interplay to Influence Adoption Propensity?
Do Enjoyment and Concerns regarding Fashion Service Robots Interplay to Influence Adoption Propensity? Open
View article: The Influence of Shopping Context and Anthropocentric Bias on Consumer Preferences for Human and AI Designers in Fashion
The Influence of Shopping Context and Anthropocentric Bias on Consumer Preferences for Human and AI Designers in Fashion Open
View article: Prescriptive multi-group networks: Humanoid service robots’ value co-creation and co-destruction potentials in apparel stores
Prescriptive multi-group networks: Humanoid service robots’ value co-creation and co-destruction potentials in apparel stores Open
Drawing upon a theoretical foundation within service-dominant logic, this study analyzed multi-group networks of humanoid service robots (HSRs) and investigated the differences in the structures and relations between groups that adopted an…
View article: The Role of Shopping Orientations and Intrinsic Experiential Value in Consumers’ Willingness to Follow Embodied-AI’s Advice in Fashion Shoe Stores
The Role of Shopping Orientations and Intrinsic Experiential Value in Consumers’ Willingness to Follow Embodied-AI’s Advice in Fashion Shoe Stores Open
This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopp…
View article: Measuring Human-Robot Interaction (HRI) in Fashion Stores: Scale Development Using Item Response Theory (IRT)
Measuring Human-Robot Interaction (HRI) in Fashion Stores: Scale Development Using Item Response Theory (IRT) Open
This study first outlined the key tenets of Item Response Theory (IRT) and Partial Credit Models (PCMs) of Rash IRT derived for multiple-choice. We demonstrated the necessity of bringing novel methodologies into our domain. Further, we use…
View article: Unveiling Influence of Irritation and Privacy Lies on Customer Choice Between Service Robots and Human Staff in Fashion Stores
Unveiling Influence of Irritation and Privacy Lies on Customer Choice Between Service Robots and Human Staff in Fashion Stores Open
This is an accepted article with a DOI pre-assigned that is not yet published. This study investigated the influence of customers’ mistrust, complexity, and fear of financial loss on their irritation levels when interactin…
View article: Frugal or Sustainable? The Interplay of Consumers’ Personality Traits and Self-Regulated Minds in Recycling Behavior
Frugal or Sustainable? The Interplay of Consumers’ Personality Traits and Self-Regulated Minds in Recycling Behavior Open
Through the lens of self-regulation theory (SRT), this study investigates the following: (1) the ways in which consumers’ personality traits of conscientiousness, openness, and agreeableness increase their self-regulated mindsets of frugal…
View article: Trust in Humanoid Robots in Footwear Stores: A Crisp-Set Qca Model
Trust in Humanoid Robots in Footwear Stores: A Crisp-Set Qca Model Open
This study examines whether one’s intent to visit the store can be determined by the interplay among the three dimensions of users’ trust in robots, the robots’ social intelligence and performance. Using a Crist-Set Qualitative Comparative…
View article: Value Co-creation and Co-destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores
Value Co-creation and Co-destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores Open
This study explores that users’ acceptance and rejection of humanoid service robots could depend on the value it brings to consumers and the value it destroys for the apparel service system. We examine the network differences and similarit…
View article: The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots
The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots Open
The Retail Service Robot (RSR) is a humanoid robot that uses AI service automation to provide customized shopping assistance. Based upon Computers-Are-Social-Actors theory, this study investigates: (1) The way RSRs' usefulness, social capa…
View article: Predicting adoption of colorectal cancer screening among Korean Americans using a decision tree model
Predicting adoption of colorectal cancer screening among Korean Americans using a decision tree model Open
The findings highlight the critical roles of CRCS recommendations from healthcare providers and family/friends and patients' confidence in performing screening-related tasks in influencing CRCS adoption among Korean Americans. Practice eff…
View article: Value Co-Creation and Co-Destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores
Value Co-Creation and Co-Destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores Open
This study explores that users’ acceptance and rejection of humanoid service robots could depend on the value it brings to consumers and the value it destroys for the apparel service system. We examine the network differences and similarit…
View article: Thermoplastics and Photopolymer Desktop 3D Printing System Selection Criteria Based on Technical Specifications and Performances for Instructional Applications
Thermoplastics and Photopolymer Desktop 3D Printing System Selection Criteria Based on Technical Specifications and Performances for Instructional Applications Open
With the advancement of additive manufacturing technologies in their material processing methodologies and variety of material selection, 3D printers are widely used in both academics and industries for various applications. It is no longe…
View article: Predictors of consumers’ willingness to share personal information with fashion sales robots
Predictors of consumers’ willingness to share personal information with fashion sales robots Open
This study investigates whether consumers' self-interests and social interactions predict their willingness to share their personal information with a fashion sales robot. The study develops hypotheses based upon the information sharing th…
View article: Understanding Police Officers’ Usage of High-Visibility Safety Apparel: The Role of Safety Ethics and Professional Appearance
Understanding Police Officers’ Usage of High-Visibility Safety Apparel: The Role of Safety Ethics and Professional Appearance Open
High-visibility safety apparel (HVSA) is personal protective clothing that provides visual conspicuity to reduce police officers’ risk of fatality or injury from road traffic accidents. Under the current U.S. Department of Transportation’s…
View article: Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots
Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots Open
Recent research on the use of robots in retail settings presents a wide-spread concern among consumers regarding privacy risks and malfunctions in service experiences. This research speculates that such apprehensions likely prevent consume…
View article: Profiling Thrift Store Shoppers with a Decision Tree Predictive Model
Profiling Thrift Store Shoppers with a Decision Tree Predictive Model Open
This study determines which factors influence thrift store clothing shopping behavior based on retail attributes (self-oriented) and personal orientations (others-oriented) using a decision tree model. An online consumer panel survey was d…
View article: The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising
The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising Open
This study examines the relationship between warmth and two attributes of advertising effectiveness (brand attitudes and ad trust). Further, it explains the moderating role of self-efficacy that accelerates the relationship between warmth …
View article: Doing Good Better: Impure Altruism in Green Apparel Advertising
Doing Good Better: Impure Altruism in Green Apparel Advertising Open
In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orient…
View article: Consumers� Adoption of Fashion Robot Advisers: A Joint-Network Analysis
Consumers� Adoption of Fashion Robot Advisers: A Joint-Network Analysis Open
Drawing upon the theory of human-robot-interaction (HRI), this study examined which perceived characteristics of fashion robot advisors (FRAs) and consumers’ preconceptions of technology identify network differences in positive and negativ…
View article: A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice
A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice Open
This study uses a human-centered approach to environmental ethics to examine which perceived factors in advertising predict consumers’ intention to purchase “green”, or sustainably and ethically produced, apparel. We use eight different ty…
View article: Green Apparel Advertising: Does It Need to Move toward a Product-led Approach?
Green Apparel Advertising: Does It Need to Move toward a Product-led Approach? Open
Using Banerjee et al.'s (1995) green advertising criteria as a framework, this study examines how Green Apparel Advertising Potency (GAAP) can be achieved. Possibilities emerge from extensive content analysis of leading marketing journals …
View article: Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth
Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth Open
View article: Clothing Communication via Social Media: A Decision Tree Predictive Model
Clothing Communication via Social Media: A Decision Tree Predictive Model Open
Consumers are increasingly using social media (SM) as an important source of information and as a way to communicate about clothing. SM platforms such as Twitter, Facebook, and YouTube have already been evaluated as successful business tak…