Chumporn Moorapun
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View article: Scent as a Strategic Element of Hotel Design to enhance Guest Experience
Scent as a Strategic Element of Hotel Design to enhance Guest Experience Open
Scent has become a key marketing tool in the hotel industry, significantly enhancing the guest experience. This study investigates the impact of scent on guest perceptions and satisfaction in hotels across five regions of Thailand. Utilizi…
View article: The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand
The Hotel Architectural Design Factors Influencing Consumer Destinations: A Case Study of Three-Star Hotels in Hua Hin, Thailand Open
This study employs a mixed-methods research design to explore the architectural design and service factors influencing consumer choices in three-star hotels in Hua Hin District, Prachuap Khiri Khan Province. Initial data were gathered thro…
View article: Architectural Intelligence (ArcAI) Evolution and Progress on Sustainable Smartscapes Planning for the Cities of Tomorrow
Architectural Intelligence (ArcAI) Evolution and Progress on Sustainable Smartscapes Planning for the Cities of Tomorrow Open
Rapid urbanization and environmental concerns underscore the need for sustainable design in urban areas. This study delves into sustainable smart scapes, integrating eco-friendly practices and smart technologies to meet urban demands. It e…
View article: A Content Analysis of Architectural Atmosphere Influencing Mindfulness through the Lens of Instagram
A Content Analysis of Architectural Atmosphere Influencing Mindfulness through the Lens of Instagram Open
Mindfulness is a psychological construct that enhances sustainable behaviors, environmental behavior, environmental consumption, mindful consumption, and water and energy sustainable consumption. The state of mindfulness can be affected by…
View article: Factors Predicting Interior Preferences for Vihara or Ubosot
Factors Predicting Interior Preferences for Vihara or Ubosot Open
Designers need to comprehend people's preferences to produce enjoyable environments. This research investigated how coherence, complexity, legibility, and mystery can anticipate the interior preferences of Vihara or Ubosot in various archi…
View article: A Systematic Review for Advancing Inclusive and Sustainable Waste Management in Thailand
A Systematic Review for Advancing Inclusive and Sustainable Waste Management in Thailand Open
China's 2018 waste import ban caused Thailand to receive excess waste without proper waste management, causing pollution, overflowing landfills, and exploitation of waste pickers. Using mobile platforms to transform Thailand's recycling in…
View article: A Systematic Literature Review of Architecture Fostering Green Mindfulness
A Systematic Literature Review of Architecture Fostering Green Mindfulness Open
Green mindfulness seems to play an important role in promoting sustainability in architecture, but discrete areas of knowledge are still widely unknown. This study aimed to explore the publications that exist on the nexus between green min…
View article: The Effects of Colour in Work Environment: A systematic review
The Effects of Colour in Work Environment: A systematic review Open
In the work environment, colour is considered an important design element used to improve aesthetic qualities of the environment and for a company’s branding. This paper reviews existing research on the effects of workplace colour on worke…
View article: Effects of Colour, Area, and Height on Space Perception
Effects of Colour, Area, and Height on Space Perception Open
Colours and the spatial properties of the workplace are primarily visually conveyed. The aim of this study determines how colour, area and height influence space perception. 80 interior designers participated in this experiment to evaluate…
View article: Design Thinking: Interior Architecture and Interior Design in Thailand
Design Thinking: Interior Architecture and Interior Design in Thailand Open
This research aims to explore the aspects of design thinking of students from two different curricula: Interior Architecture (five years) and Interior Design (four years) to see what different aspects of design thinking. The research metho…
View article: The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers
The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers Open
Window display is a marketing tool for products presentation and sale promotion as well as product image promotion. There are some researches that tried to describe relationship between consumer behavior and window display design by using …
View article: The Roles of Aesthetic and Cultural Perception Affected by Window Display of Thai Crafts Products to Increase Purchasing Intention
The Roles of Aesthetic and Cultural Perception Affected by Window Display of Thai Crafts Products to Increase Purchasing Intention Open
Window display of retail shops plays a significant role in attracting customers to visit and even to purchase products from the store. Therefore, the study aims to examine what kinds of perception influenced by a window display of Thai cra…
View article: Window Display Design Of Thai Craft Product Affecting Perceptions Of Thai And Foreign Tourists
Window Display Design Of Thai Craft Product Affecting Perceptions Of Thai And Foreign Tourists Open
A product’s perceived value may increase purchase intention. Value perceptions may differ among cultures. Window displays can be used to increase products’ information and value. This study aims to investigate the relationship between wind…