Congxi Cheng
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View article: Analysis of tourist attraction image based on user evaluation data: A case study of Yellow Crane Tower
Analysis of tourist attraction image based on user evaluation data: A case study of Yellow Crane Tower Open
This research focuses on the yellow Crane Tower scenic area with a long history, uses big data analysis technology to extensively collect online comment data from different tourism platforms, uses ROST Content Mining tools to analyze the w…
View article: Impact of Governance Structure of Rural Collective Economic Organizations on Trading Efficiency of Collective Construction Land of China
Impact of Governance Structure of Rural Collective Economic Organizations on Trading Efficiency of Collective Construction Land of China Open
In order to enable urban economic development, the use of the right value and asset value of rural collective construction land (RCCL) is increasingly becoming apparent and this market is experiencing rapid development. However, the arrang…
View article: Evaluation of landscape ecological risk in key ecological functional zone of South–to–North Water Diversion Project, China
Evaluation of landscape ecological risk in key ecological functional zone of South–to–North Water Diversion Project, China Open
The key ecological functional zone plays a significant role in maintaining ecosystem security, water conservation function and environmental protection. However, owing to rapid industrialization and urbanization, some ecological functional…
View article: Are Villagers Willing to Enter the Rural Collective Construction Land Market under the Arrangement of Transaction Rules?—Evidence from Ezhou, China
Are Villagers Willing to Enter the Rural Collective Construction Land Market under the Arrangement of Transaction Rules?—Evidence from Ezhou, China Open
In China, rural construction land refers to the construction land of townships (town) and villages. The construction land of townships (town) and villages refers to the land used by township (town) and village collective economic organizat…
View article: Study on the marketing of rural tourism destination based on the internet perspective
Study on the marketing of rural tourism destination based on the internet perspective Open
With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid dev…
View article: Study on the Marketing Strategy of “7 Days lnn” Based on the New Media Perspective
Study on the Marketing Strategy of “7 Days lnn” Based on the New Media Perspective Open
With the vigorous development of domestic economy and tourism industry & the increasing popularity of mobile Internet technology in hotel industry, the development speed of economical chain hotels is also greatly improved, and the market c…
View article: Research on the Internet Marketing of Rural Homestay—A Case Study of Lichuan City of Hubei Province
Research on the Internet Marketing of Rural Homestay—A Case Study of Lichuan City of Hubei Province Open
With the rapid development of Internet technology in China, Internet marketing has been widely used in various industries. As an important part of rural tourism, rural homestay is of great significance for the development of rural economy,…
View article: Study on Rural Tourism Marketing from the Perspective of New Media
Study on Rural Tourism Marketing from the Perspective of New Media Open
The birth of mobile Internet has given birth to the rapid development of new media, and made a major change in the mode of information dissemination. The Internet-based new media has become an indispensable new marketing tool. Especially a…
View article: Study on the Internet + Marketing Rural Tourism Products
Study on the Internet + Marketing Rural Tourism Products Open
With the rapid development of Internet technology, the state supports greatly to apply the Internet technology to the various walks of life. The combination of the Internet + the marketing of rural tourism products is a new kind of marketi…