David Juárez Varón
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View article: Deeper knowledge of entrepreneurs in decision-making. Innovating through neuroentrepreneurship
Deeper knowledge of entrepreneurs in decision-making. Innovating through neuroentrepreneurship Open
The objective of this study is to obtain deeper knowledge during the decision-making process in the business field, establishing the emotional and cognitive differences between novice and experienced entrepreneurs. This work looks at how e…
View article: Market-oriented entrepreneurship and the impact of social media and crowdsourcing on continuous organizational learning. An empirical study
Market-oriented entrepreneurship and the impact of social media and crowdsourcing on continuous organizational learning. An empirical study Open
View article: Productos racionales versus emocionales en categoría alimentación Eco. Un estudio de envases mediante neuromarketing
Productos racionales versus emocionales en categoría alimentación Eco. Un estudio de envases mediante neuromarketing Open
Introducción: la sociedad está cambiando en valores y consumo, con un mayor énfasis en la salud. Los consumidores buscan alimentos saludables y sostenibles, como productos ecológicos, que respeten el medio ambiente y su bienestar. Este tra…
View article: Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli
Application of Artificial Intelligence in Neuromarketing to Predict Consumer Behaviour Towards Brand Stimuli Open
This research aims to analyse the current level of accuracy in predicting consumer behaviour in response to brand stimuli using artificial intelligence, comparing the results with an analysis conducted using neuromarketing biometrics. The …
View article: A Neurotechnological Study to Quantify Differences in Brain Activity Using Game-Based Learning
A Neurotechnological Study to Quantify Differences in Brain Activity Using Game-Based Learning Open
This research delves into the comparative analysis of brain activity using gamification in the classroom versus traditional teaching. This study aims to employ neurotechnology to record and analyse the impact of active gamification methodo…
View article: Leveling up in corporate training: Unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance
Leveling up in corporate training: Unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance Open
[EN] This paper extends the fast-growing research stream on gamification in corporate training by examining the impact of gamification on employees¿ knowledge retention, knowledge sharing, and job performance. A mixed-methods approach was …
View article: SEO vs. UX in Web Design
SEO vs. UX in Web Design Open
This work addresses a research gap in digital marketing by attempting to compare the effort in achieving the best organic search engine ranking with the effort in providing the best user experience in web navigation. The objective is to va…
View article: Neuroentrepreneurship: state of the art and future lines of work
Neuroentrepreneurship: state of the art and future lines of work Open
This study aims to conduct a literature review and examine key research topics within the field of neuroentrepreneurship, categorizing works based on this classification and specifying different directions of research lines. Additionally, …
View article: The e-commerce platform conundrum: How manufacturers' leanings affect their internationalization
The e-commerce platform conundrum: How manufacturers' leanings affect their internationalization Open
View article: Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies
Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies Open
View article: The Consequences of Gamification in Mobile Commerce Platform Applications
The Consequences of Gamification in Mobile Commerce Platform Applications Open
Gamification in mobile apps has a research gap, given the potential for gamification to enhance user repurchase intention in a mobile commerce context. This research investigates the concept of gamified m-commerce platform application thro…
View article: Neurotechnologies Applied to Society's Perception of Cyber-Physical Systems (CPS) in Smart Cities
Neurotechnologies Applied to Society's Perception of Cyber-Physical Systems (CPS) in Smart Cities Open
This study aims to quantify the perception of value and acceptance by citizens of the use of cyber-physical systems (CPS) in transportation systems and smart cities using neurotechnologies. The work has been developed in the main cities of…
View article: Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship Open
Considering the informational overwhelm of the last few years and given the rise in new entrepreneurship of communication means, the optimization of commercial communication's marketing has become one of the primary objectives of marketing…
View article: Towards industry 5.0: evolving the product-process matrix in the new paradigm
Towards industry 5.0: evolving the product-process matrix in the new paradigm Open
View article: Does knowledge management mediate the relationship between entrepreneurial orientation and firm performance?
Does knowledge management mediate the relationship between entrepreneurial orientation and firm performance? Open
Purpose This study investigates the impact of entrepreneurial orientation (EO) and knowledge management (KM) on firm performance (PERF), as well as the mediating role of KM in the EO–PERF (EO-PERF relationship). In particular, this study a…
View article: Analysis of factors influencing attitude and intention to use electric vehicles for a sustainable future
Analysis of factors influencing attitude and intention to use electric vehicles for a sustainable future Open
View article: How to shorten the market entry innovation in a highly regulated market. The case of Early access programs in the pharmaceutical industry
How to shorten the market entry innovation in a highly regulated market. The case of Early access programs in the pharmaceutical industry Open
Government regulation impacts deeply on the innovation process. Regulatory frameworks influence firms’ innovativeness. This study aims to provide an exploratory investigation of Early Access programs as a tool to shorten the time to place …
View article: Footwear consumer behavior: The influence of stimuli on emotions and decision making
Footwear consumer behavior: The influence of stimuli on emotions and decision making Open
View article: Analysis of stress, attention, interest, and engagement in onsite and online higher education: A neurotechnological study
Analysis of stress, attention, interest, and engagement in onsite and online higher education: A neurotechnological study Open
The aim of this work is to register and analyse, using neurotechnology, in onsite onsite and online university educational context, the effect on relevant variables in the learning process. This represents an innovation in the current acad…
View article: Neuromarketing Aplicado a la Educación. Análisis de la enseñanza presencial versus la enseñanza online.
Neuromarketing Aplicado a la Educación. Análisis de la enseñanza presencial versus la enseñanza online. Open
El uso de las nuevas tecnologías aplicadas a la educación a distancia ha generado una serie de interrogantes respecto a la atención, así como el mejoramiento o no del aprendizaje. Gracias a los conocimientos y tecnologías aplicados en neur…
View article: Midiendo el impacto de los envases en el vino, un estudio de neuromarketing
Midiendo el impacto de los envases en el vino, un estudio de neuromarketing Open
The wine sector is of extraordinary relevance in Spain, not only from an economic or environmental point of view, but also \nfrom a social and cultural point of view. In this research work for Gil Family Estates (a Spanish company in the w…
View article: Verificación, mediante biometría de neuromarketing, del patrón de lectura propuesto en una imagen estática
Verificación, mediante biometría de neuromarketing, del patrón de lectura propuesto en una imagen estática Open
Los patrones normales de movimiento ocular de lectura tienen 3 componentes principales: movimientos sacádicos que mueven los ojos de una palabra a otra, movimientos sacádicos que devuelven los ojos al comienzo de la siguiente línea, y paus…
View article: Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation
Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation Open
View article: Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale
Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale Open
Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the impor…
View article: Study of the Properties of a Biodegradable Polymer Filled with Different Wood Flour Particles
Study of the Properties of a Biodegradable Polymer Filled with Different Wood Flour Particles Open
Lignocellulosic wood flour particles with three different sizes were used to reinforce Solanyl® type bioplastic in three compositions (10, 20, and 30 wt.%) and further processed by melt-extrusion and injection molding to simulate industria…
View article: An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy
An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy Open
This research is in response to the question of which aspects of package design are more relevant to consumers, when purchasing educational toys. Neuromarketing techniques are used, and we propose a methodology for predicting which areas a…
View article: Neuromarketing Applied to Educational Toy Packaging
Neuromarketing Applied to Educational Toy Packaging Open
This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed to other toys that are focused solely on leisure. This empirical research focuses on an educa…
View article: Neuromarketing in Haute Cuisine Gastronomic Experiences
Neuromarketing in Haute Cuisine Gastronomic Experiences Open
Gastronomic experiences offer a set of stimuli that affect the customer's perception of chef-designed food. This empirical study aims to analyze the influence on the consumer, at a cerebral level, of the stimuli characteristic of a high-le…
View article: Neuroscience Tools for Human Resource Management in Contemporary Organisations
Neuroscience Tools for Human Resource Management in Contemporary Organisations Open
This study aims to highlight the connection between Neuromanagement and human resource performance within the company, with an obvious impact on the overall performance of organizations.In this context, the answer to the general question m…
View article: Neuromanagement: the scientific approach to contemporary management
Neuromanagement: the scientific approach to contemporary management Open
The last years have been marked by the attempts to approach the management discipline from a new, innovative perspective, in accordance with the present times, marked by complex challenges and highly increased competition. Given the import…