Daiwei Zheng
YOU?
Author Swipe
View article: Real-time Bidding Strategy in Display Advertising: An Empirical Analysis
Real-time Bidding Strategy in Display Advertising: An Empirical Analysis Open
Bidding strategies that help advertisers determine bidding prices are receiving increasing attention as more and more ad impressions are sold through real-time bidding systems. This paper first describes the problem and challenges of optim…