Daniel Lövgren
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View article: Support and core? The changing roles of communication professionals in higher education institutions
Support and core? The changing roles of communication professionals in higher education institutions Open
In recent decades, the role of communication and PR within higher education institutions (HEIs) has grown in significance, marked by the expansion of communication departments, diversified work assignments for communication professionals, …
View article: Metaphors of communication professionals in higher education: between the trivial and significant
Metaphors of communication professionals in higher education: between the trivial and significant Open
This study explores the evolving, however also “messy”, role of communication professionals in higher education institutions (HEIs), who are involved in organizational science communication. Despite substantial growth and professionalizati…
View article: Creating the “University experience”: promotional and multimodal video productions in Scandinavian higher education
Creating the “University experience”: promotional and multimodal video productions in Scandinavian higher education Open
Promotional videos produced by higher education institutions (HEIs) are an important medium for introducing new generations of students to HEIs and communicating their roles and purposes to the outside world. Despite the widespread use of …
View article: Caring about competition in eldercare? Staff groups, nursing homes, and Swedish market-inspired reforms
Caring about competition in eldercare? Staff groups, nursing homes, and Swedish market-inspired reforms Open
During the past 30 years, Swedish eldercare has undergone extensive reforms featuring, among others, far-reaching efforts to construct municipal markets characterised by competition between nursing homes for service provision. Our aim in t…
View article: Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities
Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities Open
Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims …