Danielle Borra
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How do pet food companies communicate sustainability practices on their websites? Open
The role of sustainability communication in pet food industry has changed, following similar trends observed in the food industry for human consumption, towards a marketing approach that incorporates different elements, including sustainab…
View article: Valuing consumer preferences and motivations for plant-based beverages: A CUB model analysis
Valuing consumer preferences and motivations for plant-based beverages: A CUB model analysis Open
Food consumption trends have evolved significantly in recent years due to increased attention to environmental sustainability and the search for nutritionally balanced, health-beneficial food. In this context, plant-based beverages (PBBs) …
Enhancing the socio-cultural valuation of ecosystem services in Mountain animal production: a case study from piedmont’s alpine valley (North-west Italy) Open
The Italian Alpine region has a long-standing connection between the binary system of the tourism industry and silvopastoral sectors that offer different economic, ecological, and cultural benefits. This research investigates the perceptio…
Analyzing Strawberry Preferences: Best–Worst Scaling Methodology and Purchase Styles Open
This research has investigated Italian consumers’ preferences for and purchasing behaviors of strawberries utilizing the Best–Worst Scaling methodology (BWS). This approach enables the key factors that influence strawberry purchasing decis…
Corporate social responsibility communication from multinational chocolate companies Open
Society and governance require multinational companies to adopt sustainable behaviour, looking at Corporate Social Responsibility. This study analysed the largest chocolate and cocoa producers in 2021 focusing on their communication strate…
View article: Customer preferences heterogeneity toward avocado: a latent class approach based on the best–worst scaling choice modeling
Customer preferences heterogeneity toward avocado: a latent class approach based on the best–worst scaling choice modeling Open
Consumption of the avocado fruit and its availability in the retail market has increased in recent decades and with it the desire to learn more about the market and consumer choices. This research aims to explore the consumers' preference …
View article: Large-Scale and Online Retailer Assortment: The Case of Plant-Based Beverages as Alternatives to Cow’s Milk
Large-Scale and Online Retailer Assortment: The Case of Plant-Based Beverages as Alternatives to Cow’s Milk Open
This research analysed the size and depth of assortment and the marketing strategies of communications around plant-based beverages (PBBs) on the Italian market. Sales of PBBs have increased over the last year due to their use as a substit…
The role of socio-demographic variables and buying habits in determining milk purchasers’ preferences and choices Open
Emerging new purchasing behaviors have been reflected in the sales trends of dairy products, mainly in cow milk consumption. This study aimed to investigate the preferences of milk purchasers toward different product attributes, by conside…
Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context Open
This study analysed the main aspects of the communication of local beekeepers on their websites, to identify the most popular elements and to check whether companies communicate differently. A Web Content Analysis of all textual material o…
Differences in retailer interfaces in assortment planning and communication strategies for homogenized baby food products Open
This research analyzed the assortment size and depth, marketing characteristics, price policies and communication strategies in large-retail chains and online distributions for homogenized baby food. Comparisons of the assortment compositi…
View article: Consumption <i>vs</i>. non-consumption of plant-based beverages: A case study on factors influencing consumers' choices
Consumption <i>vs</i>. non-consumption of plant-based beverages: A case study on factors influencing consumers' choices Open
Plant-based beverages (PBBs) represent a growing global alternative to cow's milk. However, their development is strongly influenced by consumers' expectations of new foods introduced into the diet: environmental sustainability, balanced n…
A Choice Experiment Model for Honey Attributes: Italian Consumer Preferences and Socio-Demographic Profiles Open
Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference and what key information informs people…
Differences between Italian specialty milk in large-scale retailing distribution Open
The specialty milk market in Italy has shown positive trends in recent years. Companies, from small producers to market leaders, continue to invest in differentiating their product lines, increasingly orienting their production choices tow…
A Study on Perceptions towards Organic and Local Production, and Individuals’ Socio-Demographic and Geographical Affiliation Influencing Fruit and Vegetable Purchasing Preferences of EU Households Open
This study investigates the preferences and the consumption models in the three most relevant F&V EU markets (France, Germany and Italy) in the function of individual attitudes towards local and organic production models. A structured ques…
The Role of Chocolate Web-Based Communication in a Regional Context: Its Implication for Open Innovation Open
Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Meth…
Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk Open
The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous special…
Mechanized Blueberry Harvesting: Preliminary Results in the Italian Context Open
This study reports some preliminary results on mechanical blueberry harvesting for the fresh market of cv. Cargo® in the Piedmont region (northwest Italy). The investigated area is one of the most productive areas of Italy, which specializ…
Is the Consumer Ready for Innovative Fruit Wines? Perception and Acceptability of Young Consumers Open
The consumption of traditional wine has decreased in Europe during the last fifteen years. In parallel, new wine alternatives obtained by blending wines and fruit juices or by flavoring wines with artificial or natural flavors have appeare…
Animal welfare and gender: a nexus in awareness and preference when choosing fresh beef meat? Open
Publication in the conference proceedings of EUSIPCO, Lisbon, Portugal, 2014
Innovation towards sustainable fresh-cut salad production: are Italian consumers receptive? Open
Fresh-cut salads are ready-to-eat foodstuffs with a growing market share and increasingly popular with consumers. However, a significant part of public opinion considers that bagged salad production processes have an effect on sustainabili…
Innovation in craft beer packaging: Evaluation of consumer perception and acceptance Open
Craft beer is an authentic product characterised by unique sensory features that distinguish it from industrially produced beers. The typical consumer also closely associates craft beers with the concept of traditional products, also in te…
NEW CONSUMER TARGETS TOWARDS A TRADITIONAL SPIRIT: THE CASE OF GRAPPA IN PIEDMONT (NORTHWEST ITALY)ITALY Open
A choice experiment was conducted in Piedmont, Italy, to define purchasing preferences and behaviours of Grappa consumers. A total of 667 individuals were interviewed at different points of Grappa purchase/consumption. The most important a…
Consumer Attitudes and Preference Exploration towards Fresh-Cut Salads Using Best–Worst Scaling and Latent Class Analysis Open
This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attribute…
Sustainability for Food Consumers: Which Perception? Open
A sustainable future for the community is one of the objectives established by the European Union Agenda 2030. Furthermore, sustainable consumption has been identified as one of the possible trajectories for sustainable development. It is …
Goat Dairy Product Assortment in Different Sales Channels in Northwestern Italy Open
An analysis of goat dairy-based product assortment was carried out in the metropolitan area of Turin (Northwestern Italy), considering three different sales channels: large-scale retail chains, retail stores, and direct sales in farmers’ m…
Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach Open
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolita…